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Chapter 13 Packaging and product development

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  1. Chapter 13Packaging and product development

  2. Table 13.1Maintaining brand leadership through packaging developments, while the product remains unchanged Source:Nielsen.

  3. Figure 13.1The basic principles of packaging Source:Adapted from B. Stewart (1996) Packaging as an Effective Marketing Tool, Kogan Page, London.

  4. Table 13.2FMCG packaging purpose and development considerations

  5. Table 13.3A wide variety of packaging systems are used for soft drinks

  6. Table 13.4Packaging systems

  7. Table 13.5Ten of the most irritating packages Source:P. Trott (2006) Packaging and new product opportunities, University of Portsmouth Business School, Student Survey.

  8. Figure 13.2Drawings for new packaging of oil container

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