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Creative Thinking and Knowledge Management

Creative Thinking and Knowledge Management. P E R M I N T A A N P A S A R. DAYA SAING OTAK. ORGANISASI YANG CERDAS. INOVASI. ORGANISASI YANG INOVATIF. ORGANISASI YANG FLEKSIBEL. PILIHAN. FLEXIBLE COMPANY. KUALITAS. ORGANISASI YANG BERKUALITAS. QUALITY COMPANY.

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Creative Thinking and Knowledge Management

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  1. Creative Thinking and Knowledge Management

  2. P E R M I N T A A N P A S A R DAYA SAING OTAK ORGANISASI YANG CERDAS INOVASI ORGANISASI YANG INOVATIF ORGANISASI YANG FLEKSIBEL PILIHAN FLEXIBLE COMPANY KUALITAS ORGANISASI YANG BERKUALITAS QUALITY COMPANY ORGANISASI YANG EFISIEN EFFICIENT COMPANY BIAYA 2000 - an 90-an 60-an 70-an 80-an TAHUN Dasar Kompetisi

  3. Creative Thinking The Strategic Group, 2006

  4. The Challenge

  5. The Challenge • Importance of creativity • APPLE - Think Different campaign and atmosphere • PALM – Failing business and issues • IDEO – business based on creative ideas • How the mind Works • Subconscious works •  take your mind out of a think •  Go for a walk •  Inspiration • Free Association •  Random and non-random links (create a random event) •  Mind is good at making connection and association • stimulating ideas and allow to explore your mind •  use mind-mapping •  dimensional nature of brain • Filter and patterns •  Filter and Pattern (benefit of mind ‘games’ and methods; problem with the way the mind is structured/defence) • Learning how to be creative • - Methods not for everyone • - Choose what works for you • - Different kinds of people • Listeners • Readers • Visual • - Truth - Know where you are today • - Dare to Dream - Visualization • - Enjoy the Process • - Small steps are very productive and it's easier!

  6. Ideas

  7. The Ideas • GENERATE • Mind mapping • - associative power and visualization • - Helps to organize your information and map what’s in your mind • Brainstorming, etc • - generic term for idea generation and evaluation in group setting • EVALUATE • Quality of ideas (rank order) • Objective review (Six Thinking Hats) •  encourage lateral thinking •  Various perspective •  No time for egos, fast meeting

  8. Tools • A small group of people <7

  9. Next Steps

  10. Do something new or different today! Homework Additional Reading • Six Thinking Hats - Edward De Bono • The Mindmap Book - Tony Buzan • Applied Imagination - Alex Osborne

  11. The Fifth Generation Management 1. Jungle Management 2. Management by Direction 3. Management by Objectives 4. Management by Value Creation 5. Knowledge Based Management

  12. Sejarah Perubahan Prioritas Manajemen Era Feudal Society (akses terhadap tanah): Eksploitasi sumberdaya alam, dan teknologi untuk proses produksi, perdagangan Era Capital Society (akses terhadap modal) Eksploitasi tenaga buruh, dan teknologi untuk maksud mengembangkan komoditi dan aset lainnya Era Knowledge Society (akses terhadap pengetahuan) Pikiran yang sistematis, inovasi dan pengetahuan yang dapat memberikan nilai tambah perusahaan melalui satu kreasi dalam basis organisasi pembelajaran

  13. Peningkatan Social Capital Otomatis Meningkatkan Kapasitas Creating Value

  14. TWO TYPES OF KNOWLEDGE Nonaka and Hirotaka, The Knowledge Creating Company, 1995

  15. CONTENTS OF KNOWLEDGE CREATED BY FOUR MODES Tacit Knowledge Explicit Knowledge to Tacit Knowledge from Explicit Knowledge

  16. Spiral of Organizational Knowledge Creation Epistemological dimension Externalization Explisit knowledge Combination Socialization Tacit knowledge Internalization Epistemological dimension Individual Group Organization Inter-Organization Knowledge level

  17. Five-Phase Model of the Organizational Knowledge-Creation Process Enabling Condition Interaction Autonomy Fluctuation/ Creative chaos Redundancy Requisite variety Tacit knowledge in organization Explicit knowledge in organization Socialization Externalization Combination Cross- leveling knowledge Sharing tacit knowledge Creating concept Justifying concept Building an Archetype Internalization Market Tacit knowledge From collaborating organization Explicit knowledge as advertisements, patents, product and/or services From users Internalization by users

  18. The Knowing Cycle Stream of Experience Sense Making Shared meanings New Knowledge, Capabilities Dual-Directed Adaptive Behavior Knowledge Creating Decision Making

  19. Knowledge Based Management - From Idea to Reality

  20. The New Focus on "Knowledge" as a Competitive Resource Knowledge creation Continuous innovation Competitive advantage

  21. The case of Barbie Lateral Marketing Process Teenager New category Baby dolls market To feel as... = Doll varieties Vertical Marketing Process

  22. Farmasi Daun Pakan Ternak Pangan Manusia SINGKONG Etanol Pangan Charcoal Tepung Tape Kreasi/Bunga kering pangan Batang Briquet Pellet/Pakan Ternak Papan Partikel Tepung Singkong Keripik Roti Casabe Kulit Meal Farina Pakar Ternak Tepung Milk Makanan Fou Fou African Dish Agbelima Hasil Olahan Tapioka Pearl/Flakes Asam Sitrat Asam Laktat Umbi Glukosa Tape Ketela Fruktosa Gula Sukrosa Maltosa Sirup Monosodium Daging Gaplek Pati Modifikasi Glutamat Kertas Adhesives Teknologi Baru Protein (Protein Sel Tunggal) Urea Formaidehyde Resin Pati Coadjuvant Tepung Pasta Aceto Fermentasi Alkohol/ Etanol Cyanohydrin Cuka Bahan Bakar Motor

  23. Daun Pucuk Daun Keranjang Sampah Manggar Kelapa Topi Tuba Pelepah Kering Minyak Goreng Kipas Cuka Kelapa Pengganti Dekstora Cat Gliserin Manisan Serutan Kelapa Krim Rambut Minyak Rambut Buah Kelapa Biskuit Shampo Margarin Tepung Santan Arang Karbon Aktif Batako Pres Ikat Pinggang Isolator Obat Nyamuk Karpet Pewarna Batik Batang Kelapa Tempat Buah Papan Akar Bahan Obat-obatan

  24. City in the Future

  25. Latihan Ringan

  26. Ada berapa segitiga yang terbentuk dalam gambar ini ?

  27. ADA BERAPA SEGITIGA DALAM GAMBAR INI? E J F D H G I A B C

  28. LATIHAN LATERAL THINKING (BERPIKIR OUT OF THE BOX) ? ……….. ? ……….. ? ……….. Di dalam bekerja di kantor, apa saja gunanya PENSIL? ? ……….. ? ……….. ? ……….. ? ……….. ? ………..

  29. Latihan Product/Service line apa lagi yang dapat dikembangkan dan dapat memberikan pendapatan signifikan (kontribusi minimal 5% dari gross revenue after tax) bagi perusahaan dalam waktu singkat (kurang dari satu tahun) generic term for idea generation and evaluation in group setting Quality of ideas

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