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Sample Information & Interview Results

Sample Information & Interview Results. Brand: MEGA Lifesience Created: Nov 14, 2011. Methodology. To collect consumer’s insights, we conducted direct (face-to-face) and personal interview with a sample of 34 mothers whose children are from 9-14. Sample information.

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Sample Information & Interview Results

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  1. Sample Information & Interview Results Brand: MEGA Lifesience Created: Nov 14, 2011

  2. Methodology • To collect consumer’s insights, we conducted direct (face-to-face) and personal interview with a sample of 34 mothers whose children are from 9-14.

  3. Sample information • Ages: the sample’s age varies from 28-50s • Background: A-B class, working women and housewives.

  4. Yes/No Interview Questionnaire

  5. Yes/No Interview Questionnaire

  6. Yes/No Interview Questionnaire

  7. Yes/No Interview Questionnaire

  8. Yes/No Interview Questionnaire

  9. Informative Interview Questionnaire • 1. Which questions from the above do you like most? • 2. Do you usually give your children (9-14) daily supplement? Why or why not? • 3. What expectation do you have towards those supplements?

  10. Results

  11. Results • 53% people DO NOT GIVE children with supplement for height growth and brain development because • 9 people think that their children drink milk and eat sufficient meals. • 3 people are afraid of chemicals or supplement dependency. • 4 people don’t know which one is best to choose. • 1 person thinks that her kids meet the height growth standard. • 1 person does not have financial capability.

  12. Results • 47% people GIVEchildren with supplement for height growth and brain development because • 4 people give supplements occasionally, especially when their kids are sick or after sick to boost their appetites. • 4 people give daily supplements as they think that daily meals can’t provide enough necessary substances. • 2 people do it as they wish to optimize the kids’ growth in height and brain. • 2 people think that giving supplements is a convenient way to meet the children’s daily nutrition requirement. • 3 gives their kids vitamins, such as Vitamin A and Calcium. • 1 person gives her kids syrup supplement.

  13. Results • Consumers have different expectations over supplements for kids (9-14 years old) • Supplements with reasonable prices • Without any side-effects or latent harmful chemicals • Provide with true beneficial effects to height growth and brain development • Made of authentic ingredients which can give kids truly helpful source for their daily activities • Have clear and concise instruction about usage & doses so that consumers can use supplements safely

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