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University Station Relationships

This presentation explores the critical relationship between universities and public radio stations, highlighting their collaborative role in providing public service to communities. Featuring insights from industry leaders including Arlen Diamond, Jackie Nixon, Kevin Klose, and Dr. Deno Curris, the discussion reveals that 80% of US adults recognize universities' contributions through public radio. The research shows a significant positive perception of university-community associations, with extensive listener engagement and support. This partnership not only promotes education and civil discourse but also enhances the image of higher education institutions.

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University Station Relationships

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Presentation Transcript

  1. University Station Relationships Partnership and Public Service Arlen Diamond, GM KSMU Jackie Nixon, Research Director, NPR Kevin Klose, CEO & President, NPR Dr. Deno Curris, AASCU May 16, 2002

  2. Importance of University Licensees • 414 stations • 53% of all CPB Supported Stations • 64% of NPR Member Stations • 14.6 Million Weekly Listeners • $93.3 Million Revenue and Support • 17.4% of total Revenue from Universities Sources: Arbitron Nationwide Fall 01, Persons 12+, 6a-Midnight; CPB Financial Summary FY1999

  3. About The Research • NPR commissioned: International Communication Research • Interviews with 1008 adults • Representative of US Population • NPR not identified as the sponsor

  4. “Do you believe a college or university is providing a public service to the community by operating or by being associated with a public radio station?” 8 in every 10 US adults view the university or college as providing a public service to their community through their association with public radio

  5. “Many public radio stations are operated by or associated with a college or university. Thinking about this relationship, please tell me if you think it is an excellent, good, fair, or a poor fit with the educational mission of a university?” 2 in every 3 US adults view public radio as an excellent or good fit with the educational mission of a college or university

  6. “Understanding that a college or university is associated with a public radio station, how would this change your impression of a college or university? Would it be more favorable, less favorable or make no difference?” Over one-third of all adults and more than half of NPR listeners have a more favorable impression of a university or college knowing it is associated with public radio.

  7. Who Listens? • Well-educated baby boom audience • Business decision makers • Employed in managerial-professional • Twice as likely to be employed in education • Community active • Influence policy • Culturally savvy • Hectic & full lifestyles • Multiple media (heavy readers) • Travel Source: MRI Research, Fall 2000

  8. Shared Values • Education • Community service • Quality • Civil Discourse • Idealism • Respect for the individual • Intellectual Curiosity

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