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Increasing Ecommerce Sales

Discover how to increase your e-commerce sales by identifying high-performing keywords that align with your products and services. Learn the difference between research and buying modes, and implement effective keyword strategies to drive relevant traffic. Explore techniques such as on-page optimization, link building, and utilizing other traffic sources like social media and PPC. Use keyword tools, analyze competitors, and brainstorm combinations to find specific queries that convert. Elevate your sales potential today!

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Increasing Ecommerce Sales

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Presentation Transcript

  1. Increasing Ecommerce Sales Determine keywords that lead to sales (research vs buy mode) Make sure keywords are aligned with products/services you offer Increase relevant traffic for those keywords

  2. How Do I Increase Relevant Traffic? Keyword research Link building Other traffic sources “On-page” techniques

  3. Keyword Research • What would my customers search for? • Brainstorm keyword combinations • Keyword tools (Google, Word Tracker, etc.) • Competitor websites • Goal: Finding KWs that drive sales (more specific query = less traffic but higher sales %)

  4. Link Building Partnerships Directories Blogs/Forums/PR/Articles Competitor links Offer a free tool or service – Great Content!

  5. Other Traffic Sources Google Base PPC (Google, Yahoo, MSN, etc.) Blogging (good for long-tail) Social networking (Digg, Twitter, Facebook, etc.)

  6. “On-page” Techniques • SE friendly URLs • Title tags • Spiderability (Javascript, Flash, indexable content vs images) • Sitemaps, relevant/duplicate content, navigation/site architecture, etc.

  7. Thank You! • Web: www.akamaiseo.com • Phone: (808) 206-6577 • Email: neal@akamaiseo.com

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