1 / 1

Base = 1115 mobile Internet Users; 666 mobile Internet Search Tool Users

An ABC branded Search Tool Box scores the highest rated Likelihood to Use and the highest rated attributes (Speed, Quality/Accuracy, and Ease of Use) versus a No Label Box and XYZ branded Box. No Label. ABC. XYZ. No Label. ABC. XYZ. (A). (B). (C). Likely to Use. 44%. 53% C. 37%.

art
Télécharger la présentation

Base = 1115 mobile Internet Users; 666 mobile Internet Search Tool Users

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. An ABC branded Search Tool Box scores the highest rated Likelihood to Use and the highest rated attributes (Speed, Quality/Accuracy, and Ease of Use) versus a No Label Box and XYZ branded Box No Label ABC XYZ No Label ABC XYZ (A) (B) (C) Likely to Use 44% 53% C 37% Likely to Not Use 30% 24% 37% B Speed 57% 62% 54% Quality/Accuracy 60% 70% A 67% Ease of Use 75% 78% 74% Q. Thinking about the page [graphic] shown to the left, how likely do you think you would be to use the Search Tool as shown in the example? Q. Thinking again about the page [graphic] shown to the left, please rate the Search Tool on each of the following aspects based on how well you think it would work. Base = 1115 mobile Internet Users; 666 mobile Internet Search Tool Users

More Related