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Get Yourself Tested

Get Yourself Tested An empowering social movement to normalize & promote testing for STDs among youth. A Partnership of MTV, The Kaiser Family Foundation, Planned Parenthood Federation of America, and the Centers for Disease Control and Prevention. Objectives.

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Get Yourself Tested

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  1. Get Yourself Tested An empowering social movement to normalize & promote testing for STDs among youth. A Partnership of MTV, The Kaiser Family Foundation, Planned Parenthood Federation of America, and the Centers for Disease Control and Prevention

  2. Objectives • Present testing in a context that is familiar and relatable to young people. • Encourage testing as an act of pride, not shame. • Connect viewers to testing centers in their area. • Promote an open dialogue about STDs including by encouraging young people to spread the word about the campaign.

  3. Technical Expertise Research in Communications and STDs STD Testing Locator Mobilize Partners Expand Services Evaluation Communication assets Creative development Youth market expertise On-air and online promotions/programming Health Communications Project Management Web Site Design Consumer Materials Health Centers Testing Services Point-of-Service Promotions Community Outreach Evaluation

  4. PROVIDER.GYTNOW.ORGResources for health care providers to help them better serve their teen and young adult patients

  5. Boston, MA • Philadelphia, PA • Baltimore, MD* • Raleigh, NC • Atlanta,GA • Orlando, FL • Ft. Lauderdale* • St. Petersburg, FL • Pensacola, FL • Houston, TX • San Antonio, TX* • Dallas, TX • Tulsa, OK • Mesa, AZ • Anaheim, CA • San Diego, CA • West Hollywood, CA • Sacramento, CA • Portland, OR • Seattle, WA • Salt Lake City, UT • Denver, CO • Omaha, NE • Des Moines, IA • Chicago, IL* • Covington, KY • Pontiac, MI • Pittsburgh, PA • Buffalo, NY • New York, NY

  6. Media Partners: Testing Partners: Local Health Departments and AIDS Service Organizations

  7. Evaluation data available • Porter-Novelli YouthStyles • TRU survey • Post-campaign implementation survey • Web metrics • PPFA data • IPP data* • Qualitative analyses: social networking, kit distribution, other feedback

  8. www.gytnow.org SMS: GYTNOW (498669) CDC Contacts: Allison Friedman alf8@cdc.gov Melissa Habel mhabel@cdc.gov Rachel Kachur rkachur@cdc.gov Mary McFarlane mmcfarlane@cdc.gov

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