Empowering Youth: Normalize STD Testing with Get Yourself Tested Movement
The Get Yourself Tested (GYT) initiative is a dynamic social movement aimed at normalizing and promoting STD testing among youth. In collaboration with MTV, the Kaiser Family Foundation, Planned Parenthood, and the CDC, GYT encourages young people to view testing as an act of pride rather than shame. The campaign provides relatable content, connects viewers to local testing centers, and fosters open dialogue about STDs. By empowering youth to spread the message, GYT aims to make testing routine and accessible, ensuring better health outcomes for future generations.
Empowering Youth: Normalize STD Testing with Get Yourself Tested Movement
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Presentation Transcript
Get Yourself Tested An empowering social movement to normalize & promote testing for STDs among youth. A Partnership of MTV, The Kaiser Family Foundation, Planned Parenthood Federation of America, and the Centers for Disease Control and Prevention
Objectives • Present testing in a context that is familiar and relatable to young people. • Encourage testing as an act of pride, not shame. • Connect viewers to testing centers in their area. • Promote an open dialogue about STDs including by encouraging young people to spread the word about the campaign.
Technical Expertise Research in Communications and STDs STD Testing Locator Mobilize Partners Expand Services Evaluation Communication assets Creative development Youth market expertise On-air and online promotions/programming Health Communications Project Management Web Site Design Consumer Materials Health Centers Testing Services Point-of-Service Promotions Community Outreach Evaluation
PROVIDER.GYTNOW.ORGResources for health care providers to help them better serve their teen and young adult patients
Boston, MA • Philadelphia, PA • Baltimore, MD* • Raleigh, NC • Atlanta,GA • Orlando, FL • Ft. Lauderdale* • St. Petersburg, FL • Pensacola, FL • Houston, TX • San Antonio, TX* • Dallas, TX • Tulsa, OK • Mesa, AZ • Anaheim, CA • San Diego, CA • West Hollywood, CA • Sacramento, CA • Portland, OR • Seattle, WA • Salt Lake City, UT • Denver, CO • Omaha, NE • Des Moines, IA • Chicago, IL* • Covington, KY • Pontiac, MI • Pittsburgh, PA • Buffalo, NY • New York, NY
Media Partners: Testing Partners: Local Health Departments and AIDS Service Organizations
Evaluation data available • Porter-Novelli YouthStyles • TRU survey • Post-campaign implementation survey • Web metrics • PPFA data • IPP data* • Qualitative analyses: social networking, kit distribution, other feedback
www.gytnow.org SMS: GYTNOW (498669) CDC Contacts: Allison Friedman alf8@cdc.gov Melissa Habel mhabel@cdc.gov Rachel Kachur rkachur@cdc.gov Mary McFarlane mmcfarlane@cdc.gov
