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Why is Popular Culture Widely Distributed?

Why is Popular Culture Widely Distributed?. Objectives. Diffusion of Popular Housing, Clothing, and Food Electronic Diffusion of Popular Culture. Diffusion of Popular Housing, Clothing, and Food. WHY is popular culture widely distributed?

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Why is Popular Culture Widely Distributed?

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  1. Why is Popular Culture Widely Distributed?

  2. Objectives • Diffusion of Popular Housing, Clothing, and Food • Electronic Diffusion of Popular Culture

  3. Diffusion of Popular Housing, Clothing, and Food • WHY is popular culture widely distributed? • Money, technology, & time allow for people to adopt popular culture • Slight regional differences in MDC’s. WALMARTIZATION • Regional differences are due to variation of resources (Food Franchises) • Amount consumed is also based on beliefs, income, and advertisement.

  4. Coke, Soda, or Pop?

  5. Wine: case study • Spatial distribution of wine = environment (soil/climate) • Also influenced/ diffused by particular cultural values (European hearth/ Christianity)

  6. Rapid Diffusion of Clothing Style • MDC countries’ fashion typically reflect social group, occupation & income rather than environmental • Communication and mass distribution from designer to manufacturer to consumer result in rapid diffusion of fashion.

  7. Jeans • Associated with low-status manual laborer and farmer. • 1960’s they symbolized cool, youthful, western, independence. • Highly prized in foreign markets (USSR = banned)

  8. Popular Housing Styles • Change more rapidly with time than in place (3 periods) • Pre-1940: Folk • 1945 – 1960: Modern • Post- 1960: Neo Eclectic

  9. Modern House Style 1945 – 1960) • Tudor-style (one story) target young families and veterans WWII. • Ranch House: One story, long side parallel to street, one story, larger • Split Level: garage, intro of “new” family room. 2nd level bedrooms. • Contemporary: flat or low pitched roofs • Shed: high pitched shed roofs (geometric)

  10. Neo Eclectic (since 1960) • Mansard: shingle covered 2nd story walls sloped inward and merged into the roof • Neo Tudor: steep-pitched front facing gables. • Neo French: dormer windows, rounded tops, high hipped roofs • Neo Colonial: large central great room (combined family and living room)

  11. Electronic Diffusion of Popular Culture • Television: diffusion of popular culture • 1954: US contained 86% of TV’s • 1955 - 1970: spread to Europe & Japan • 1970 - 2005: ownership rates to that of US. LDC rapid increase.

  12. Diffusion of Internet • More rapid diffusion than television • 1995: 62% of world market • By 2000: 31% of world market • By 2008: 14% of world market

  13. The End HW Bring Books

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