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Enhancing Quality Standards in Collaborative Research Across Diverse Sectors

This research explores the challenges and opportunities related to quality standards among various partners in clusters, including sectors such as tourism, hospitality, and creative industries. It examines the roles and practices of partners like Brecon Beacons National Park, social networking consultants, and local businesses. Through telephone interviews and user-generated content analysis, the study identifies informal monitoring practices and investigates whether quality should be systematically measured. Ultimately, the research aims to foster collaboration and share good practices to enhance quality standards across the board.

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Enhancing Quality Standards in Collaborative Research Across Diverse Sectors

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Presentation Transcript

  1. Quality – Partner Research Results

  2. What was the research? • Partner overview in relation to quality • Quality standards promoted by partners • Quality within the clusters • Can we share good practice? • What’s next? How? • Telephone interview with partner staff

  3. Mix of sectors Social networking consultant Castle – Fort Cheese Producer Cycle Hire Museum B & B Graphic Designer Restaurant

  4. Quality Standards…. • Hundreds of standards and accreditations

  5. User-Generated Content Sites NDW – monitor user-generated content such as Zoover and vakantiereiswijzer – sites not regulated BBNP and SDJC – promotes the monitoring of sites such as Trip Advisor

  6. Code of Practice • Some include quality element E.G Brecon Beacons Tourism

  7. How is quality measured within the clusters? • No formal method used by any partner • BBNP and MTCBC use informal word of mouth monitoring • BBNP – Do not exclude businesses which do not carry the national tourist board accreditation

  8. Conclusion: • Difficult to compare standards across partner organisations – differing roles • NDW require sign up of CoP before business can use their brand • Not all partners have adopted CoP • SKDP, Studio VMK developing regional brand through C8 • No current monitoring of the ‘quality’ element with the CoP by any partner

  9. We want your help! Activity: Working in groups of 2/3 on your table answer the following: Question 1) Should quality be measured by the clusters? If yes, how?

  10. Activity: Working in groups of 2/3 on your table answer the following: Question 2) Are quality standards helpful in improving quality within the clusters? If yes, how?

  11. Thank you for participating Any questions?

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