The HEB ISD Brand - PowerPoint PPT Presentation

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The HEB ISD Brand
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The HEB ISD Brand

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  1. The HEB ISD Brand A brand is a promise of quality, an organization’s image and reputation, and what the organization represents to its stakeholders.

  2. The HEB ISD Brand A brand is an emotional connection between the stakeholder and the organization.

  3. The HEB ISD Brand Stakeholders make decisions about brands based on their perceptions of, or experience with, that brand.

  4. District-level Brand School-level Brands Program-level Sub-Brands

  5. The HEB ISD Brand Strong brands are built on a promise to stakeholders. Our words and actions help deliver the promise.

  6. The HEB ISD Brand As we prepare to take our brand forward for the next 50 years, we need to decide if we will use our mission statement and vision statement to continue to build our brand.

  7. The HEB ISD Brand “Empowering Today to Excel Tomorrow” Will this be our brand promise to our stakeholders?