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Maximizing Communication Strategies for Mexico's 2010 Census

Explore the innovative communication tactics employed in Mexico's 2010 Census, from ATL advertising to sponsorships and social media, ensuring a transparent and successful census operation with extensive outreach.

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Maximizing Communication Strategies for Mexico's 2010 Census

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  1. INNOVATIONS IN THE COMMUNICATION 2010 CENSUS MEXICO

  2. A strong and well structured communication campaign was designed to sensitize the inhabitants about the importance of participating in the 2010 Census and at the same time to show the transparency of the census operation to achieve 100% response. GENERAL STRATEGY

  3. ADVERTISING ATL

  4. T.V. & Radio

  5. BILLBOARD / DIGITAL BILLBOARD

  6. WEB SITE

  7. STREET FURNITURE & BUS ADVERTISING

  8. Newspaper & Magazines

  9. SPONSORSHIP CAMPAIGN

  10. As a strategy to strengthen the communication efforts, a sponsorship campaign with strategic sectors of the country was developed. Free endorsement of the 2010 Census through its massive products, services or communication channels to reach the population. 676 free ads from sponsors were reflected in more than one billion impacts. SPONSORSHIP CAMPAIGN

  11. Private Sector: Aviation

  12. Private Sector: Cement

  13. Private Sector: Interstate Bus

  14. Private Sector: Financial

  15. Private Sector: Food Industry

  16. Private Sector: Food Industry

  17. Private Sector: Retail

  18. Major League Soccer Teams

  19. Public Sector • Spaces in fairs and exhibitions , spaces on the internet, adds in receipts and vouchers, posters in their buildings, messages to their employees.

  20. Academia • 373 academic institutions contributed to the communication of the Census message by:Broadcasting spots on radio and televisionOrganazing ConferencesPublishing articles and inserts in magazines and journals.Inserting messages on payroll slips.Distributing promotional materials on their campusesBanners on their websites

  21. INFORMATION IN MASSIVE MEDIA

  22. Information in massive media

  23. SOCIAL MEDIA & APPS

  24. SocialMedia • Social Media: • Youtube • Facebook • Twitter • Flicker

  25. iPhone and iPad App

  26. COVERAGE 98.4 % of housing

  27. COVERAGE

  28. ¡En México todos contamos!

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