Components of a Business Plan:Executive Summary, Company Overview and Industry Analysis
Executive Summary Components This is a subtopic structure example of an Executive Summary. Executive Summaries do not have to have subtopics and range from ½ page to two pages. Executive Summaries are usually the last component to be completed due to it tying in all the other components. • Introduction • What is your business about? • What are you trying to accomplish with your business? • The Company • Scope of Business • Ownership • The Services • How will you make profit? • What will you provide for your customers? • The Market • - What do you know about your customer? • What quantitative data supports your marketing plan? • Financial Considerations • Summary of Start-Up Costs • Summary of Expenses • *Convince the reader that the business concept is sound and has a reasonable chance of success • *Make sure it is concise and effectively written, not surpassing 2 pages
Company Description Components • Legal Form of Business • How are you structuring your business? • Is it an LLC, Partnership, etc? Why? • Effective Date • When will the business be open for? • Why this date? • Mission Statement • A mission statement expresses the specific aspirations of a company, • the major goals it will try to reach. • Organization • How is the business structured? • Who has what responsibilities? • Location • Where is the physical location of the business? • Describe the environs • Immediate Goals • How much capital does your business have to work with? • Where are you receiving your funding? • Financial Status • Where will the start-Up Funding come from? • What will it be used for?
Industry Analysis Components • Industry Analysis Description • The Industry Summary presents your research of the industry. Every business operates within an industry. Think of your industry as companies that provide similar, complementary, or different products and services. Describe the industry • Size • How many stores in the industry? • What is the annual revenue of this industry? • History and Growth • What is the history of your specific business? • How is growth trending? • Competition • Who are your competitors? • How will you differentiate from them? • Future Considerations of the Industry • - Discuss trends and growth within your industry. • What gives this business support to thrive in the future? • What strategic opportunities are there for this business?
Questions? Johns Creek Chamber of Commerce: http://www.johnscreekchamber.com/ Sample Business Plans: http://www.bplans.com/sample_business_plans.cfm Elements of a Business Plan: http://www.entrepreneur.com/article/38308 Small Business Development Center (GSU): http://www2.gsu.edu/~wwwsbp/ Small Business Development Center (UGA): http://www.georgiasbdc.org/