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Prepared by: MEGGI BYERS Sales representative RE/MAX Affiliates Realty Ltd. Office 613 216-1755

Prepared by: MEGGI BYERS Sales representative RE/MAX Affiliates Realty Ltd. Office 613 216-1755 Direct 613 850-8057. Selling your home can be complicated. has created a comprehensive strategy that helps homeowners navigate the home sale process. Needs Marketing Pricing Preparation

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Prepared by: MEGGI BYERS Sales representative RE/MAX Affiliates Realty Ltd. Office 613 216-1755

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  1. Prepared by: MEGGI BYERS Sales representative RE/MAX Affiliates Realty Ltd. Office 613 216-1755 Direct 613 850-8057

  2. Selling your home can be complicated. has created a comprehensive strategy that helps homeowners navigate the home sale process • Needs • Marketing • Pricing • Preparation • Negotiating • Contract to Closing

  3. Meeting Your Needs • Two Important Decisions • Marketing Plan and Company • Pricing

  4. Meeting Your Needs • Why are you selling? • When would you like to be in your new home? • What are your biggest concerns with the sales process? • Inconvenience • Staying informed • Open houses • Security • Negotiating strategy • Details • Marketing and advertizing • Net proceeds • Time to sell • Home enhancement

  5. Representation • As your agent I represent YOU • Undivided loyalty • Act as YOUR advocate • Information is strictly confidential

  6. Marketing Plan • Pre-Marketing • MLS Marketing • Negotiating • Contract to Closing

  7. Pre- Marketing • My strategy for your property • Packaging to enhance value • Inform RE/MAX professionals of upcoming listing • Photo & Video session • Create ads for print & internet • Advise “key agents” of upcoming listing • Book Open Houses to agents • Install lockbox

  8. Pre- Marketing Cont.. • Hand delivered information - neighbourhood walk • Prepare ads for • MLS • My Website • RE/MAX.ca • Open house • Facebook Fan Page

  9. Pre- Marketing cont.. • Determine showing instructions • Create communication plan - when & how and frequency • Contact potential buyers in database • Plan launch date • Execute!

  10. MLS Marketing • Broker Load info to MLS • Introduce your property at RE/MAX office meeting • Open House Reception for Agents • Schedule all advertizing placements • Monitor market activity • Follow-up with buyers agents for all showings • Distribute feature sheets to area offices • Open house reception for the public

  11. Marketing Reviews • Review weekly updates • Competing properties • Sold properties • Market influences (mortgage rates etc.) • Buyers comments • Marketing assessment

  12. Negotiating Review negotiating strategy in advance • My role in counter offers • Buyer approvals • Dealing with conditions • Deposit amounts The final Decision is ALWAYS yours

  13. Post Offer Acceptance • Continued marketing during conditional periods • Work with buyers home inspectors to fulfill mandated inspection • Work with appraisers for lenders to support purchase price • Deal with conditional clauses removals • Work with lawyers to manage details • Advise you on utility transfers and mail forwarding • Help with arrangements for any future buyer visits • Closing Day support

  14. Getting “Fit To Sell” “You never get a second chance to make a first impression" Making the best possible first impression is critical to obtaining great offers. It will make a a buyer WANT to buy your property

  15. has created a comprehensive package of videos and checklists on the top 10 priorities for preparing a property for sale. Preparing your property for the market will help it sell at the best price in a shorter period of time www.FitToSell.ca

  16. Source Google Trends April 2009

  17. The Power of in the Community

  18. Marketing Plan Please review my custom made, just for, extensive Marketing Plan. Expect the Best …..call Meggi today

  19. Meeting Your Needs • Two Important Decisions • Marketing Plan and Company • Pricing

  20. Pricing - Competitive Market Analysis • Looks at similar properties • Recently SOLD • Currently for Sale • Did NOT Sell Buyers comparison shop Price must be realistic

  21. Pricing – What Affects Value? • Market Conditions • Location • Condition of Property • The Competition

  22. Pricing – Risk of Overpricing • Buyers will not see your property or will view and see less value that others • Will take longer to sell. The longer the days on market the more buyers will question. • Miss the peak and excitement of the “launch” • Even if buyer willing to pay more – will not be able to obtain financing • Other agents will use your property to sell their listings

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