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Comprehensive Marketing Plan for Finland's Record Label Services

This marketing plan outlines a strategic approach for launching a service aimed at connecting record labels in Finland and across Europe with thousands of artists and bands. With a free service for artists and a competitive monthly fee for labels, we aim to build strong partnerships. Our near-term focus is on Finland, expanding later to France, Germany, Sweden, and the UK. We will enhance visibility through social media promotions, direct visits to venues, and active participation in music fairs. Our motto, "Customer is the King," encapsulates our dedication to service excellence.

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Comprehensive Marketing Plan for Finland's Record Label Services

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  1. LoudDemo Marketing plan

  2. Market Research • No equal position competitor • 200 Record Labels in Finland • 8000 Record Labels in Europe • Thousandsof Bands & Artists

  3. PositioningStatement • Near-term: Finland • Long-term: France, Germany, Sweden, UK

  4. Offeringtocustomers • Introducetheservicebyvisiting: • thecustomers • venues • musicfairs

  5. Price Strategy • Free Service for Bands/Artists • Monthly fee of 50€ for Record Labels

  6. Sales strategy • toallureRecord Labels with a hugeofferof Bands & Artists  Testversion: first 4 weeks free!!!

  7. Service Strategy • Beavailableeverytime & everywhere • Service free!!!! • Oursloganshouldbe: customeristheking!!!

  8. Promotion Strategy • Promotion services using • Social Medias • Record Label company web sites • Band web sites • Concerts

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