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Propaganda Terms

Pronounced: Prop-uh- gan -duh. Propaganda Terms. Definition. Prop.a.gan.da : -Noun Ideas or information spread to promote or injure a cause/nation/person etc. The spreading of such ideas Sometimes considered “untruthful” or only telling one side of a story. . Types of Propaganda.

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Propaganda Terms

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  1. Pronounced: Prop-uh-gan-duh Propaganda Terms

  2. Definition Prop.a.gan.da: -Noun • Ideas or information spread to promote or injure a cause/nation/person etc. • The spreading of such ideas Sometimes considered “untruthful” or only telling one side of a story.

  3. Types of Propaganda There are 11 Types of Propaganda • Assertion • Bandwagon • Card Stacking • Glittering Generalities • Lesser of Two Evils • Name Calling • Pinpointing the Enemy • Plain Folks • Simplification (Stereotyping) • Testimonials • Transfer

  4. Assertion • Common in advertising and modern propaganda • Enthusiastic or energetic statement presented as fact, although not necessarily true. • They often imply statement needs no explanation or back up • Should be accepted without question • E.g.. Anytime an advertiser states that their product is the best without providing evidence

  5. ASSERTION • See “Mac vs PC” Video

  6. Bandwagon • An appeal for the subject to follow the crowd • Convince people one side is winning because more people have joined it • They will be left out if they do not do something or buy a certain product • Everyone wants to be a winner • So many people are on the side, winning is inevitable.

  7. BANDWAGON

  8. Card Stacking • Selective omission • Only presenting positive information and omitting information contrary to it • Tells you all the good stuff and none of the side effects • Best way to deal with Card Stacking is to obtain more information

  9. CARD STACKING

  10. Glittering Generalities • Positive words being used to link the subject to highly valued concepts • Words that demand approval without thinking • E.g. Freedom, honour, glory, patriot • They want you to think a subject is linked to these words

  11. GLITTERING GENERALITIES

  12. Lesser of Two Evils • Convince us of an idea by presenting it as the least offensive despite being bad itself • Blaming someone else comes with this • Depicted as the only option or path to take

  13. LESSER OF TWO EVILS

  14. Name Calling • Not often done in advertising • Derogatory language or words that carry a negative connotation when describing an enemy • Arouse prejudice among the public by labelling the target something that the public dislikes • Sarcasm or ridicule

  15. NAME CALLING

  16. Pinpointing the Enemy • Simplify a complex situation by presenting one specific group or person as the enemy • You are asked to view the situation as a clear cut right and wrong • Other factors are left out

  17. PINPOINTING THE ENEMY

  18. Plain Folks • Convince the public that a leaders views reflect that of the common people • Always working for the benefit of the common person • A speaker will try to use the accent of the audience or specific jokes/sayings • A speaker might use imperfect pronunciation or stutter and use small words • This impresses to the audience sincerity • Often used with glittering generalities

  19. PLAIN FOLKS

  20. Simplification (Stereotyping) • Similar to Pinpointing the Enemy • Reduces a complex situation to a clear cut good and evil situation • This technique is used in swaying uneducated audiences

  21. SIMPLIFICATION/STREOTYPING

  22. Testimonials • Quotations or endorsements in or out of context, connecting a famous or respectable person to a product/idea • Connect an agreeable person to an item

  23. TESTIMONIALS

  24. Transfer • Connected to Testimonials • An attempt to make people view a certain item in the same was as they view another item • Transfer negative feelings from one object to another • Also can be used for positive things

  25. TRANSFER

  26. Propaganda Techniques THAT’S ALL FOLKS!!

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