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Developing Visual Literacy

Developing Visual Literacy. Chapter 2 – Sayre 7th edition. Visual Literacy. the ability to use “a descriptive vocabulary, a set of terms, phrases, concepts, and approaches that will allow you to think [speak or write] critically about visual images”. Let’s start at the beginning….

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Developing Visual Literacy

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  1. Developing Visual Literacy Chapter 2 – Sayre 7th edition

  2. Visual Literacy • the ability to use “a descriptive vocabulary, a set of terms, phrases, concepts, and approaches that will allow you to think [speak or write] critically about visual images”

  3. Let’s start at the beginning… • Subject matter – what the image literally depicts • Content – what the image means

  4. Form and Content • form – what we see…the total effect of the combined visual qualities within a work…including materials, color, shape, line “overall structure of a work of art”

  5. Form

  6. Form

  7. Content

  8. We can go even deeper with content- iconography

  9. What are these? Geographic Icons The Alamo and The Statue of Liberty

  10. What are these? Computer Icons Microsoft Windows and Word, AOL IM

  11. ICONOGRAPHY • Iconography = the symbolic meaning of signs and subjects… • Iconography/Symbolism carries the deepest levels of meaning. • Each culture and period has its own system of meaning for images.

  12. We’ll use this one as our prime example. Fig 39/2-21

  13. Gender Iconography

  14. window vs. bed broom green dress and pose

  15. Cindy Sherman1970’s Fig 719/21-32

  16. Social Rank Iconography

  17. clothing

  18. canopy bed oranges from Spain

  19. Oba Benin Kingdom 19th century Coral beaded necklace and crown Mudfish feet – Olokun Fig 378/13-17

  20. Religious Iconography

  21. shoes, dog, prayer beads, lit candle

  22. Budda 13th century Japan Fig 38/2-20

  23. We’ve already seen quite a bit of art in the course. We were already looking at the next concept and didn’t even know it!

  24. How a work of art relates to the “real” world… “describes how closely, or not, the image resembles visual reality itself” 1 – representational art (a.k.a. objective or figurative art) 2 – abstract art 3 – nonrepresentational art (a.k.a. nonobjective or nonfigurative art)

  25. representational art • Depicts the appearance of things as they appear in the natural world • Re-presents things from the natural world in a way that appears realistic • “portrays natural objects in recognizable form”

  26. Fig 5/1-6

  27. Fig 30/2-8

  28. abstract art • abstract art – art that depicts things from the natural world in simplified, distorted, or exaggerated ways • “does not try to duplicate the world exactly but instead reduces the world to its essential qualities”

  29. Fig 113/5-29

  30. nonrepresentational art • Nonrepresentational art – presents visual forms with no specific references (i.e. things in the natural world) outside themselves • “does not refer to the natural or objective world at all” • “the content of nonobjective art is its form” but “all forms…suggest meaning”

  31. Fig 33/2-15

  32. Fig 701/21-16

  33. Categorization Exercise • Determine whether the work of art is considered… 1 – representational art 2 – abstract art 3 – nonrepresentational art

  34. Image # 1

  35. Image # 2

  36. Image # 3

  37. Image # 4

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