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ATTENTION AGENT: This presentation is meant to be used as a training tool for food producers and extension office st

ATTENTION AGENT: This presentation is meant to be used as a training tool for food producers and extension office staff. Should you decide to give a MarketMaker presentation and want more information, the UK extension faculty and staff are glad to assist! Contact: Sara Williamson

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ATTENTION AGENT: This presentation is meant to be used as a training tool for food producers and extension office st

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  1. ATTENTION AGENT: This presentation is meant to be used as a training tool for food producers and extension office staff. Should you decide to give a MarketMaker presentation and want more information, the UK extension faculty and staff are glad to assist! Contact: Sara Williamson Sr. Extension Associate UK Ag Economics 859-257-7272, ext. 223

  2. The Virtual LinkFrom Farm to Fork

  3. Is this tool for you? Grow Process Sell EAT FOOD!!

  4. What does it offer? • Identify markets by demographics • Access profiles of target markets • Locate farm-fresh products • Locate processors, retailers, restaurants, farmers markets…any food-related business in Kentucky!

  5. DIRECT MARKETING:Streamline the Process • Savings for the BUYER • More money goes to the FARMER • Community and Economic Development • Brand Loyalty BUYERS SELLERS

  6. Examples of Use • Retailers looking for local product • CSA’s • On-farm and Roadside Markets • Farmers selling to restaurants • Farmers selling to processors • Farmers looking for other farmers to partner with • Chefs looking for product • Institutional buyers looking for local products • Farmers selling specialty foods • Buyers finding local Farmers’ Market • Wholesalers looking for local products

  7. How do buyers find you?

  8. Do your very own MARKET RESEARCH!

  9. REGISTER TODAY….. it’s FREE!!

  10. www.marketmakerky.com

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