1. Kid ZoneA SAFE WAY TO MAKE LASTING FRIENDSHIPS By Phillip Allen

2. Concept: • Make friends fast by downloading the KID ZONE application to find kids your age with the same interests and hobbies near you!

3. Target Audience & Content • 6 to 10 year olds both boys and girls • Parents and guardians of the users • Social media application that allows children to meet other kids in the local area • Application will offer games that can be played with other users • Each user can create his or her own “kid cave” and can join “club houses” where other users go to meet with common interests • Educational aspects and current events will be incorporated into the entire basis of the application

4. Parental Control • High Parental Interaction • Parents must log in at the same time as the user • Parents are able to access the account and rewind what the child has said and what he has been doing in the application • Parents must access the users account every month to verify the child’s activity before the child is allowed access the following month

5. Distribution & Advertising • Not a physical product, No production needed • Technicians will be hired for application maintenance, add-ons, and updates • Print ads • Highlights • National Geographic Kids • Commercials placed on Children networks • Nickelodeon • Cartoon Network • Disney Channel

6. Possible Competition • Nickelodeon • Currently offers a fun zone where kids can play online games • Does not offer social interaction or friendly competition to other users • Facebook • Could decide to design and offer a similar application

7. KID ZONE This application offers children the opportunity to make many new friends with in the local community as well as gaining knowledge from the interactive and educational gaming. Parents feel safe with the product for KID ZONE puts the security of the children and the awareness of the parents first.