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Lecture One

Lecture One. Semester 2, 2015 Jason Harding (PhD). Lecturer Jason Harding. Details Name: Jason Harding (PhD) Location: G27, 2.16A, Gold Coast Campus Phone: (07) 555 27941 Email: j.harding@griffith.edu.au Other Interests (Founder , Administrator, Lecturer)

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Lecture One

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  1. Lecture One Semester 2, 2015 Jason Harding (PhD) Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  2. Lecturer Jason Harding Details Name: Jason Harding (PhD) Location: G27, 2.16A, Gold Coast Campus Phone: (07) 555 27941 Email: j.harding@griffith.edu.au Other Interests (Founder , Administrator, Lecturer) Hype Media Lab www.hypemedialab.com Anarchist Athlete www.anarchistathlete.com The Undergrad Project www.undergradproject.com 7234hsl www.7234hsl.com 1220hsl www.1220hsl.com Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  3. Lecture One Outline • 7234hsl Focus • 7234hsl Assessment • 7234hsl Schedule • www.7234hsl.com • Introducing Kevin Kelly • Write Me Something • Technological Convergence • One Final Question Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  4. 1 7234HSL Focus Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  5. Lecture One Outline This course is focused on technologically driven shifts in industrial, cultural, and social paradigms, the subsequent impact on humanity, and how this effects business It aims to develop a student’s ability to reflect deeply on their personal beliefs, express critical and well supported thought, develop, trial, and pitch innovative ideas, and furthermore, develop practical and transferable skills critical to success in today’s globalized and rapidly changing business environments. Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  6. 2 7234HSL Assessment Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  7. Assessment – Personal Tech Philosophy Project One – Personal Tech Philosophy – 3000 words - 30% The ‘Personal Tech Philosophy’ requires you to reflect on how the advent and offering up of the Internet for mass public consumption alongside society’s ubiquitous subscription of the resultant technologically converged global village has forever altered the way humanity and business function. This assignment aims to challenge you to generate a personal, yet academically rigorous, philosophical standpoint on the impact of technology on society and business – in particular whether technology is an inherent component of human evolution and therefore, simply ‘the medium in which we play this infinite game’ (Kelly, 2005) or whether technology is currently leading humanity down a path where ‘creativity becomes subservient to the structure of giant computers’, ‘human expression becomes a peasant activity’ (Lanier, 2013), and ultimately ‘cheat us of being in touch deeply with those breathing right next to us’ (Lin, 1951). Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  8. Assessment – Website Sketch Project Two – Website Sketch – Hand Drawn Sketch - 10% The ‘Website Sketch’ requires you to submit a rough plan for the business website you will subsequently create. This requires you to consider various environmental, management, and design issues that need to be considered before developing a website. The submitted document should contain rough ideas and sketches of what it is you are planning on creating and further, detail specific resources that will that will help you achieve that goal (detailing notes on the business, technical aspects of their planned website, and importantly, ideas on how the website will look, feel, and run). In this context student will be encouraged to submit a digitized version of their rough notes and sketches. Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  9. Assessment – Website Demo Project Three – Website Demo – Live Internationally Accessible Website - 40% The ‘Website Demo’ requires you to develop a demo of a live, internationally accessible website that will benefit a specific business. This is intended to assess your familiarity and application of practical skills whilst considering the management and design issues that were raised in your ‘Planning Document’. The assessment criteria for the website project is based on elements of website quality (including professionalism, consistent and detailed information; ease of access to all information; navigation, visual appearance etc) which will be discussed extensively in workshops. Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  10. Assessment – Industry Pitch Project Four – Industry Pitch – 20% The ‘Industry Pitch’ is the final aspect of the course will see you compete for the opportunity to integrate your work (in particular the fully functional business website they develop) as a large component of the online marketing channels associated with an existent business. Essentially this assignment requires you to pitch your previously developed ‘Website Demo’ to the business’s proprietor. Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  11. 3 7234HSL Schedule Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  12. 7234HSL Schedule • Lecture One Technological Convergence (Kelly) • Lecture Two New Business (Tapscott & Evans) • Lecture Three Defeating Invisibility (Godin) • Lecture Four Pervasive Darkside (Acquisiti, Lyne, Takki, Wilson) • Lecture Five Evolution or Ruin (Kelly, Lanier, Carr, Case, McLund, Postman, Fowler, Nin) • Seminar One Writing Seminar • Seminar Two Website Sketch • Seminar Three Website Development • Seminar Four Website Development • Seminar Five Website Development • Seminar Six Website Development • Seminar Seven Industry Pitch Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  13. 4 www.7234hsl.com Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  14. 7234hsl.com www.7234hsl.com Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  15. 5 Introducing Kevin Kelly Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  16. Introducing Kevin Kelly Kevin Kelly: Technology's epic story. In this wide-ranging, thought-provoking talk, Kevin Kelly muses on what technology means in our lives - from its impact at the personal level to its place in the cosmos (www.ted.com). Click To Watch Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  17. 6 Write Me Something Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  18. Write Me Something … what does technology mean to you … I will give you 3 minutes … Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  19. 7 Technological Convergence Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  20. Convergence United from different directions A merger by groups or tendencies that were originally opposed or very different Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  21. Technological Convergence In computing terms, a converged environment is one in which a user can access a wide range of multimedia services using any device and any type of network connection • Think internet access using a mobile ... • Think television and news accessed via the internet ... • Think phone calls via Skype ... • Think emergency broadcasts via social media ... Refers to previously separate technologies such as voice, data, and video that now share resources and interact with each other This creates new possibilities (both personal and professional) Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  22. Technological Convergence We are now surrounded by a multi-level convergent media world The ways in which we communicate and seek information are reforming and adapting This is changing the way we create, consume, learn and interact with each other Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  23. Technological Convergence This is not just a technological shift or a technological process ... It also includes shifts within the industrial, cultural, and social models or paradigms These types of shifts encourage the consumer to seek out new information in new ways In a business sense, convergence is simply how individual consumers interact with others on a social level and use various media platforms to create new experiences Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  24. 6 One Final Question Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

  25. One Final Question … could you give me a decent academic argument for how internet-based technological convergence has forever changed business … ------------ "Its 2015. Uber, the world's largest taxi company owns no vehicles. Facebook, the worlds most popular media owner creates no content. Alibaba, the most valuable retailer has no inventory. Airbnb, the world's largest accommodation provider owns no real estate“ ------------ Next week I will introduce you to two influential figures, Philip Evans and Don Tapscott … Department of Tourism, Hotel and Sport Management - Jason Harding (PHD)

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