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Gamification

Gamification. Fun for employees and customers. Do you play?. Yes you do. Bigger than Hollywood. 4000 players 1 year. Games motivate people to do amazing things and spend huge sums of money. Gamification.

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Gamification

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  1. Gamification Fun for employees and customers

  2. Do you play?

  3. Yes you do

  4. Bigger than Hollywood

  5. 4000 players 1 year

  6. Games motivate people to do amazing things and spend huge sums of money

  7. Gamification • Gartner Says by 2015 more than 50% of organizations that manage innovation processes will Gamify those processes

  8. What the #$%@ is Gamification? • Loyalty program on steroids • Behavior modeling tool • Way to reduce marketing costs • &^*$@#$@%

  9. What is a game?

  10. Rules/Rewards

  11. Goal • Player journey

  12. Habits • Train behaviors that are important to success • Daily log in

  13. Surprise

  14. Fun • Learning • Achievement • Player styles • Flow

  15. Act Killers Achievers World Players Socializers Explorers Interact

  16. Motivation Death Ongoing achievement Challenge Learning Curve Bolt tightener Skill

  17. Points, Levels and Leaderboards • Goal – I want to know where everyone is so I can sell advertising

  18. Levels

  19. Player Groups • Guilds • Alliances • Factions

  20. Game Metrics • Session behavior • Gates and thresholds • Drop-offs • Balance

  21. End Game

  22. End game? • Employees become masters • Sense of time and completion • Stop in the player journey • Change the game or move to a new system

  23. Players own the game

  24. Plan • Goals • Player Journey • End Game • Play Test • Unintended Consequences

  25. Plan • Reach of the game • Is every one in? • Sub-set? • How is it perceived? • Gamers know they are playing a game • Loyalty programs offer rewards • Working behavior changes need to be presented in a positive and optional manner • How will the game be rolled out?

  26. Player Journey • What are the short term wins? • Is it work or is it fun? • How do you build up levels? • Is there flow?

  27. End Game • Will the players get bored? • Is there a win? • What happens after they win?

  28. Play Test • Small group • Real rules, costs and rewards • Measure key metrics • Adjust • Grow test group • Repeat • Games are culturally specific – what is your culture

  29. Unexpected Consequences • Players will modify your game • Motivators can send you in the wrong direction • Games can detract from other systems • Points are not games – most games fail

  30. Summary • Games motivate players • Finding a game model that works has huge impacts for business • Fun is hard to achieve

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