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Enterprise Gamification

Enterprise Gamification. Applying game techniques to increase employee engagement & adoption. Learning Objectives . Gamification101 Accelerating Change Designing Gamification in the Enterprise The Value Enterprise Gamification Summary. TRAFFIC IS FUN. WAZE.

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Enterprise Gamification

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  1. Enterprise Gamification Applying game techniques to increase employee engagement& adoption

  2. Learning Objectives Gamification101 Accelerating Change Designing Gamification in the Enterprise The Value Enterprise Gamification Summary

  3. TRAFFIC IS FUN

  4. WAZE Millions of people working together to make traffic a little less frustrating!

  5. CHANGE IS EASY

  6. The Change Curve

  7. Gamification Accelerates the Change Curve By: • Measuring and Rewarding Key Behaviors • Clearing a path and remove barriers for employees to participate, collaborate, and interact. • Achieving business strategy by leveraging digital activities to deeply engage employees

  8. Engagement Tactics& Game Mechanics • Six primary game mechanics • Points • Levels • Challenges • Badges • Leaderboards • Rewards • Mechanics can be used to engage employees

  9. The Problem 80 percent of all gamification efforts risk failure due to bad design. Source: Gartner Special Report "Gamification: Engagement Strategies for Business and IT”. 2013 What the Client wanted Envisioned by Consultants for Clients How the Project Leader described it How System Analysts designed it

  10. Elements of Good Gamification Design

  11. Building Blocks • Find the Why • Focus on the Journey • Evolve with the Players • Make with Urgency, Refine with Thoughtfulness

  12. Design Principles • Find the Why • Good Gamification focuses driving towards a deeper understanding of challenges at an individual and enterprise level. Organizations need to challenge their own assumptions of what their problems are to succeed in Enterprise Gamification. • Focus on the Journey Players want to win a game, but playing the game is the prime objective. Gamification keeps players motivated as they progress through their career, project, role, management changes and organizational changes.

  13. Design Principles • Evolve with your Players • Enterprise Gamification focuses on building a system that is easy to learn and hard to master. As employees progress, the system needs to be able to create greater challenges for its players. • Make with Urgency, Refine with Thoughtfulness • Perfection is an illusion that cripples the progress of most IT systems. Enterprise Gamification is less about creating perfection and more about learning from your results.

  14. Experience Principles gratifying adventurous autonomous immediate feedback from the system allowing for multiple positive outcomes letting employees be successful on their own terms measurable engaging rules developing analytics that tell a story long-term feedback to keep employees focused on achievement all good games need constraints to disincentivize people from breaking organizational norms/policies/etc.

  15. Enterprise Examples

  16. Help! We need a way to stay competitive in the future and want to create a safe and engaging environment that encourages innovation activities

  17. Change Can Be Collaborative • Solution: Weekend Hackathons: Multi-disciplinary teams tackling problems rapidly, often over just 72 hours to submit ideas, form a team and hack together an application with funding as a carrot. • Facilitates the initiative and excitement of employees • Forces employees to build non-precious things • Identifies talent and upwardly mobile staff

  18. Help! We just made a huge IT investment in enterprise software but no one is using it!

  19. Change Can Be Rewarding • Solution: OnBoarding/Mastery • Users accumulate points based on activities, like answering correct questions, and earn badges for high-level milestones completed. High achievers are displayed via leaderboard. • Socialize and showcase their efforts • Creates a “safe to fail” environment where users feel accomplishment for having completed something difficult.

  20. VALUE

  21. Value of Enterprise Gamification Enterprise Gamification aims at the most important aspect of your organization, the employees, by incentivizing the behaviors that guarantee success.

  22. Game Changer: Unlock Your Enterprise Energize the workforce Drive Performance Improvement Innovate in an Organic way Motivate Teams and Individuals Identify Emerging Leaders/ Change Agents

  23. Summary • No longer a novel trend in the enterprise. • Can help accelerate the journey from awareness to ownership. • Motivates and encourages behaviors that help employees stay engaged and connected to their organization.

  24. Ready to Play?

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