1. BRANDWITZ’14

2. ROUND 1 CASE overview 48 TEAMS COMPETITION 30 UNIVERSITIES ROUND 2 PRODUCT BRANDING 4 ROUNDS ROUND 3 PRACTICAL BRANDING GRAND FINALE IDEA PROMOTING 1 2.75lac TOTAL PRIZE MONEY EPIC BATTLE

3. roadmap TEAMS ROUND ONE TEAMS ROUND TWO TEAMS ROUND THREE TEAMS GRAND FINALE 24 4 48 12 4 24 12 1 TEAMS PROCEED TO ROUND TWO TEAMS PROCEED TO ROUND THREE TEAMS PROCEED TO GRAND FINALE TEAM CHAMPION

4. Round 1 Case Competition on International Brands 60 minutes to solve the case and prepare a PowerPoint Different short cases on international branding presentation CASE CRACKING 15 minutes to present their case 8 Groups (5-6 teams each) 10 minutes Q/A session by the judges

5. Round 2 6 groups (Top 2 qualifies) Product/Service Branding Competition 24 hours to prepare the presentation 12 minutes to present followed by 8 minutes Q/A session

6. ROUND 3 SURPRISE

7. Round 3 Product branding through practical implication of different promotional tools 1 One week to prepare a IMC and execute 2 PRACTICAL MARKETING ROUND (THE CARNIVAL) Defending the whole-day action plan in the evening before the judges 3 15 minutes to present followed by 8 minutes Q/A session 4 Top team from each group will qualify to the next round 5

8. Round 4 IMC will contain promotional materials, budgets and other materials of the branding strategy 15 minutes for presentation followed by a 5 minutes Q/A session GRAND FINALE Prize giving ceremony and Gala dinner One week to prepare a comprehensive IMC

9. Prize money 1,50,000 75,000 50,000 2nd 1st 3rd

10. registration DETAILS: • TEAM NAME • UNIVERSITY NAME • MEMBERS’ NAME • CONTACT NUMBER • EMAIL ID FORM A TEAM OF 4 MEMBERS SELECT A TEAM NAME YOU’LL GET FURTHER INSTRUCTIONS EMAIL DETAILS TO: communication.club @iba-du.edu

11. Thank you