1 / 8

Publications

Publications. 3.02 Understand business publications. What type of publication should you use?. The type of publication depends upon the Purpose of the communication and the Characteristics of the Target Audience. Why and what do you need to communicate? To whom are you communicating?.

aysha
Télécharger la présentation

Publications

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Publications 3.02 Understand business publications.

  2. What type of publication should you use? • The type of publication depends upon the Purpose of the communication and the Characteristics of the Target Audience. • Why and what do you need to communicate? • To whom are you communicating? 3.02 Understand business publications.

  3. What’s the Purpose? To identify and provide contact information for a business or individual. To advertise/communicate information about a one-time upcoming event To educate, inform or advertise about a specific topic To provide informational updates to a specific club, group, or organization on a regular basis – weekly, monthly, quarterly 3.02 Understand business publications.

  4. Business Card • A publication that contains contact information for a business or individual. • the contact information often includes the name, address, phone numbers, email address, web address, and a logo or picture. • Used to help its recipients remember you or your business • Some cards include a photograph Back 3.02 Understand business publications.

  5. Letterhead Stationery • letterheadstationery - use of a heading at the top and sometimes also at the bottom of a letter • Used by businesses, organizations, or individuals to communicate a message and relay contact information • The Letterhead usually includes the name and logo of the company or individual, the address, phone numbers, email address, website, and fax number • When used with a Business Card and envelope, color scheme and graphics should be consistent and complementary Back 3.02 Understand business publications.

  6. Flyer • A one-page document used to advertise or provide information about a one-time upcoming event. • Temporary information, short life span. • Advertises a single event, one-time purpose. Back 3.02 Understand business publications.

  7. Brochure • Used to inform or advertise • such as, a description of the AP program at a school, or the pathways within each career cluster, or a course description for Computer Applications, and product descriptions • Provides information, educate, or advertise a specific topic or product • Long-term nature • Describes a single entity in detail • Single-sheet form, front and back, bi-fold or tri-foldm, booklet form 3.02 Understand business publications. Back

  8. Newsletter • Distributed on a regular basis – weekly, monthly, or quarterly • Provides informational • Describes a variety of events over a specific time period • Usually tailored to a specific group • Formatted in columns with side headings, graphics, and text boxes 3.02 Understand business publications. Back

More Related