Publications 3.02 Understand business publications.
What type of publication should you use? • The type of publication depends upon the Purpose of the communication and the Characteristics of the Target Audience. • Why and what do you need to communicate? • To whom are you communicating? 3.02 Understand business publications.
What’s the Purpose? To identify and provide contact information for a business or individual. To advertise/communicate information about a one-time upcoming event To educate, inform or advertise about a specific topic To provide informational updates to a specific club, group, or organization on a regular basis – weekly, monthly, quarterly 3.02 Understand business publications.
Business Card • A publication that contains contact information for a business or individual. • the contact information often includes the name, address, phone numbers, email address, web address, and a logo or picture. • Used to help its recipients remember you or your business • Some cards include a photograph Back 3.02 Understand business publications.
Letterhead Stationery • letterheadstationery - use of a heading at the top and sometimes also at the bottom of a letter • Used by businesses, organizations, or individuals to communicate a message and relay contact information • The Letterhead usually includes the name and logo of the company or individual, the address, phone numbers, email address, website, and fax number • When used with a Business Card and envelope, color scheme and graphics should be consistent and complementary Back 3.02 Understand business publications.
Flyer • A one-page document used to advertise or provide information about a one-time upcoming event. • Temporary information, short life span. • Advertises a single event, one-time purpose. Back 3.02 Understand business publications.
Brochure • Used to inform or advertise • such as, a description of the AP program at a school, or the pathways within each career cluster, or a course description for Computer Applications, and product descriptions • Provides information, educate, or advertise a specific topic or product • Long-term nature • Describes a single entity in detail • Single-sheet form, front and back, bi-fold or tri-foldm, booklet form 3.02 Understand business publications. Back
Newsletter • Distributed on a regular basis – weekly, monthly, or quarterly • Provides informational • Describes a variety of events over a specific time period • Usually tailored to a specific group • Formatted in columns with side headings, graphics, and text boxes 3.02 Understand business publications. Back