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Seminar 4 – Part 1 E-Business and E-Commerce Ref: Chapter 6

Seminar 4 – Part 1 E-Business and E-Commerce Ref: Chapter 6. Learning Objectives. Describe electronic commerce, its scope, benefits, limitations, and types. Explain how online auctions and bartering work.

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Seminar 4 – Part 1 E-Business and E-Commerce Ref: Chapter 6

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  1. Seminar 4 – Part 1E-Business and E-CommerceRef: Chapter 6

  2. Learning Objectives • Describe electronic commerce, its scope, benefits, limitations, and types. • Explain how online auctions and bartering work. • Understand the major applications of business-to-consumer commerce, including service industries and the major issues faced by e-tailers. • Describer business-to-business applications. • Explain why intrabusiness and B2E are considered e-commerce.

  3. Learning Objectives cont’d 6. Describe e-government activities and consumer-to-consumer e-commerce. • Identify the e-commerce support services, specifically payments and logistics. • Understand the importance and activities of online advertising. • Identify and describe ethical and legal issues relating to e-commerce.

  4. Problem – Leader & target for Compaq.Losses exceed $100 million. • Solution – Rapid expansion with selling via online. • Result – Leading systems provider in US; second worldwide. Fortune’s top 5 “Most Admired” companies since 1999.By-product – sell refurbished Dell computers.

  5. Dell’s Vast Customer Base Business-to-Business Dell becomes British Airways' preferred partner Intel invests $23 million in three Indian firms

  6. Dell’s Vast Customer Base – cont’d How Dell Does IT: Order Management Online self-learning about Dell products along with IT & management topics Training services

  7. E-Business and E-Commerce

  8. E-Business(EC) and E-commerce (EB) • EC or EB • Pure vs Partial EC – Degree of Digitization • EC Organisation • Brick-and-Motor  Click-and-MotorVirtual

  9. EC Transactions • B2B • C-COMMERCE • B2C (e-tailing) • C2C • B2B2C • C2B • INTRABUSINESS • G2C, G2G, G2B

  10. Click-&-mortar vs Brick-&-mortar organizations More shoppers proceed to checkout online…………

  11. A General E-Commerce Model

  12. Social Commerce – Company-sponsored Socially Oriented Sites to Bring People Together Hannah Montana TheirSpace.com

  13. Application Programming Interface - Examples

  14. A framework for E-commerce

  15. E-Market Trends Virtual Greats Profile

  16. Major EC Mechanisms • e-market • e-catalogues • e-auctions – soliciting bids from/by buyers and sellers • Forward auction – for sale by sellers • Reverse Auctions – buyer puts request for quote • E-bartering

  17. Electronic Catalogs All of Your Suppliers’ Products in One Online Catalog

  18. E-Auctions

  19. E-Classifieds stores eBay case study business

  20. Bartering & Negotiations The New Age of Bartering

  21. B2C Applications • E-storefronts – one shop – 1 URL • E-malls – collection of shops – 1 URL • Cyberbanking • Online Securities Trading • Online Job Markets • E-Travel • E-Real Estate • E-Entertainment

  22. Electronic Storefronts

  23. Electronic Malls shopping

  24. Amazon – King of E-Tailing Jeff Bezos: The Wizard Of Web Retailing Last Founder Standing The Future of Reading America's Best Leaders: Jeff Bezos, Amazon.com CEO The founder of the massive online retailer is a true Internet pioneer

  25. Online Job Market

  26. Travel Services

  27. Real Estate Online

  28. Customisation and Personalisation • The key to successful e-trading

  29. Issues in E-Tailing • Resolving channel conflict • Resolving conflicts within click-and-motor organisations • Organising order fulfillment and logistics • Determining the viability and risk of e-tailers • Identify appropriate revenue models

  30. B2B Applications • Only businesses • Sell-side marketplace – buyer is the organisation • Buy-side marketplaces – • Reverse auctions • E-procurement • Public exchanges

  31. E-Government to C2C • B2E – organizations disseminate information to employees over company intranet. • E2E – employees communicate with each other. I.e.: goods & services bought & sold among fellow employees. • SBU/SBU – company owned dealerships buy goods & services from main company. Improves internal supply chain operations. • E-Collaborative – digital technologies that enable collaboration. • E-Government – delivers information & services to citizens, business partners & suppliers. I.e.: G2C, G2B, G2G.

  32. EC Support Services • Market Research for EC • Web Advertising • E-Payments – Table 6.4

  33. E-commerce support services

  34. Market Research Online

  35. Credit Cards How e-credit cards work. (The numbers 1-9 indicate the sequence of activities.) (Source: Drawn by E. Turban.)

  36. E-Wallet The use of a mobile phone as an e-wallet. (Source: Koichi Kamoshida/Getty Images.)

  37. E-Wallets – Apple ipod

  38. Order fulfillment and the logistics system

  39. Ethical and Legal Issues in EB and EC • Privacy • Web tracking - draw back of extensive profiling and personalisation • Loss of jobs • Buyer protection • Seller protection

  40. Managerial Issues • E-Commerce failures – common. Solid business analyses a must. • Failed initiatives within an organization. • Success stories & lessons learned should be shared. • Managing resistance to change. • Integration into business overall. • Lack of qualified personnel & outsourcing. • Managing impact on organization. • Alliances can be very helpful & productive. • Choosing appropriate strategy.

  41. END

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