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Experts and information gatekeepers are challenged

LIFE ONLINE The impact of the changing media ecology 6.7.06 Lee Rainie ThinkTank06 Seton Hall University. Experts and information gatekeepers are challenged. There is a libertarian backlash. Crackpot ideas gain circulation. New institutions form. Fights over intellectual property break out.

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Experts and information gatekeepers are challenged

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  1. LIFE ONLINEThe impact of the changing media ecology6.7.06Lee RainieThinkTank06Seton Hall University

  2. Experts and information gatekeepers are challenged

  3. There is a libertarian backlash

  4. Crackpot ideas gain circulation

  5. New institutions form

  6. Fights over intellectual property break out

  7. New cultures of identity multiply

  8. New languages arise BRB: Be Right Back JK: Just Kidding LOL: Laughing Out Loud LYLAS: Love You Like a Sister NP: No Problem OMG: Oh My God OTP : On the Phone POS: Parent Over Shoulder ROFL: Rolling on Floor Laughing TTYL: Talk to You Later YW: You're Welcome

  9. Boundaries between public and privatebreak down

  10. New professions emerge

  11. Educational methods are changed

  12. Elizabeth Eisenstein: “The Printing Press as an Agent of Change” in the 15th Century

  13. Reality 1 Media and gadgets are ubiquitous parts of everyday life

  14. Home media ecology - 1975 Product Route to homeDisplayLocal storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album News mail Advertising newspaper delivery phone paper Radio Stations non-electronic Tom Wolzien, Sanford C. Bernstein & Co

  15. Home media ecology – now Product Route to homeDisplayLocal storage cable VCR TV stations phone/DSL TV Info wireless radio DVD “Daily me” broadcast TV PC Web-based storage content iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage Local news mail headphones CD/CD-ROM Content from express delivery pager individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery phone cable box Radio stations PDA/Palm game console game console paper Satellite radio non-electronic storage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  16. Ball State: Media use on average day

  17. Reality 2 Gadgets allow us to enjoy media and carry on communication anywhere

  18. 73% of adults own cell phones 45% of teens own them Mobile devices

  19. 55% of adults own digital cameras 43% of teens own them Mobile devices

  20. 43% of adults own video cameras 37% of teens own them Mobile devices

  21. 30% of adults own laptops 32% of teens own them Mobile devices

  22. 20% of adults own MP3 players ~40% of teens own them Mobile devices

  23. 11% of adults own a PDA or Blackberry 7% of teens own them Mobile devices

  24. Reality 3 The internet is at the center of the revolution

  25. Internet and broadband adoption 1996-2006 All internet - 147 mill. Broadband - 83 mill.

  26. Download music – 51% Share own creations – 33% For a full list of activities tracked by PIP please go to: http://www.pewinternet.org/trends/Internet_Activities_4.26.06.htm Activities of young are not as great as their elders Activities of young greatly outpace their elders

  27. Reality 4 Multi-tasking is a way of life – and people live in a state of “continuous partial attention” --- Linda Stone

  28. Multitasking and attention deficits: What else were you doing when you last… Source: Forrester Research, 2004

  29. Kaiser Family Foundation, Generation M, March 2005

  30. Kaiser Family Foundation, Generation M, March 2005

  31. Reality 5 Ordinary citizens have a chance to be publishers, movie makers, artists, song creators, and story tellers

  32. Content creation 33% of online teens share their own creations online, such as artwork, photos, stories, or videos

  33. Content creation 32% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments

  34. Content creation 22% report keeping their own personal webpage

  35. Content creation 19% have created their own online journal or blog

  36. Content creation 19% say they remix content they find online into their own artistic creations

  37. Steve Bartman’s journey

  38. Reality 6 The internet is becoming a privileged information and communications medium and that changes expectations and behavior

  39. Expectations of internet users– 2002

  40. Internet use at major life moments

  41. Internet use at major life moments

  42. Reality 7 The mass market is fragmenting and heavy internet users are different consumers from lighter users and non-users

  43. Fragmented media environment(% of all Americans who “regularly” go to news source: PRC People/Press)

  44. Reality 8 Power, influence, and relations between media producers and consumers change in a “prosumer” world

  45. Industrial Age Broadcast Model Information Age Many-to-many model Walter Cronkite New York Gary Brolsma New Jersey

  46. Reality 9 Social networks matter more and more in the “Long Tail” world and in a world where personal tagging is commonplace

  47. Amazon, Rhapsody/iTunes, Netflix Traffic 20%-40% of traffic or sales in the “long tail” Content

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