Towards an exhibition on nuclear physics and cultural heritage

1. Towards an exhibition on nuclear physics and cultural heritage Alessandro Pascolini Brussels 29 July 2006

2. Exhibition: a coordinated series of events in a defined space and at an assigned time, with a specific aim and a selected target, built on a collection of communication materials

3. sipario

4. Aim:•The exhibition cannot be a generic presentation, but must have a specific objective to “pass a message”, which can be wide, but well defined•Never “all you have to know on this subject”• The aim dictates title and logo

5. Q5logo

6. logorad

7. fititolo

8. Contents:• ordered in a logical structure• the actual presentation reflects the logical structure

9. Target: • It has to be clear • It fixes style, language, communication means

10. donna

11. Targets: •Fellow scientists of different fields •School students •Industrial/economic communities •Artistic/cultural groups •General public

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13. super

14. civil

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16. Visitors:•Have to be respected for their interest in our exhibition•Must be culturally provoked•Their basic knowledge has to be taken into account• Never put in an inferiority condition• The flow has to be organized according to space and time

17. How many visitors make the exhibition worthwhile?•an exhibition for special targets has to effectively reach its targets and fulfill its aim•exhibitions for general public must cost less than 4 euro per visitor

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19. dopo

20. Visitors’ rights: • Be in a safe environment • Leave at every moment • Organize their own visit • Guided, when requested • Look at details • Fly at high speed • Rest • Be critical • Express their criticism

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22. osser

23. mistero

24. Visite guidate

25. labirinto

26. Time:•Dates chosen to accommodate the target•Coupling (or decoupling) with other cultural, scientific, social events•Dates to optimize media’s attention•Dates to optimize political authorities’ presence

27. Time length: • According to foreseen visitors’ frequency • Consistent with the budget • Consistent with the availability of scientific assistants

28. Time constraints: •Opening date is fixed •Be [nearly] in-time for opening •Work out and keep a strict time-scale of production

29. The venue:• Suited to the contents• Contents according to space• Easy to reach• Where people naturally go• Where art exhibitions are held• Not too low• With all necessary services• Without security problem• Space for visitors’ activities

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35. Space:•The shaping of the exhibition has to be worked out with an architect from the very beginning•The environment may be exploited in the communication project or denied in order to have the exhibition in a vacuum

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37. arch3

38. Space - exploited:• It might be useful to take advantage of the physical environment and to include it in the exhibition itself • The architecture of the building, when left in view, dictates that of the exhibition

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40. aquila 8

41. aquila 9

42. Space - denied:• When the environment is at odds with the exhibition, you have to obscure it • Traveling exhibitions have to be produced to remain independent of the environment in order to fit in a variety of places

43. spaziovia

44. spaziovia

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47. Own structures:• Tend• Containers• Can be drop in common places• Their installation a promotion event in itself• A way to reach people not “interested”

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