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PERSONAL LIBRARIES

PERSONAL LIBRARIES . WEEK 4 Customers & Users. Your Feedback. Evaluate market size Talk to more customers Get beyond Stanford. Hypotheses & Findings. More info on our blog: http://factnote.com/c/e245. Customer Interviews. Feedback from >60 researchers

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PERSONAL LIBRARIES

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  1. PERSONAL LIBRARIES WEEK 4 Customers & Users

  2. Your Feedback • Evaluate market size • Talk to more customers • Get beyond Stanford

  3. Hypotheses & Findings More info on our blog: http://factnote.com/c/e245

  4. Customer Interviews • Feedback from >60 researchers • cold calls, in-person interviews, and a web survey • both Stanford and non-Stanford • both current users and non-users Top features: easy citations, easily access PDFs, tag papers to find later, and format references for target publication >80% of respondents earn <40k in annual salary “I want it to collect & organize my PDFs” Less Attractive features: share papers with others, rate papers I’ve read

  5. Update: New Tutorials

  6. Search Volume

  7. Market Size Estimates Biomed Endnote Reference Managers E Books: • Wholesale book sales at about $24B annually • eBook segment at about $0.5B and growing at over 100% • -American Publisher’s Association • TAM: ? • 8.5M searches/year for relevant categories in Google • Google 70% search share • Suppose each “free endnote” search represents 1 in 200 users who obtain a new commercial license • Thus, 1.2M new yearly purchases • Suppose average sale price is $70 • TAM: ~$84M • 7.3M researchers • 1/3 in biomed • 20% are first author on publications • 90% of those license Endnote • Suppose average Endnote sale price is $70 • TAM: ~$30M

  8. Next Week: • More Customer interviews • 2nd Customer Survey • AdWords Value Prop Testing • Landing Page A/B Testing vs

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