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Organize Your Research: Key Feedback and Market Insights for Reference Managers

Learn about market size estimates, customer feedback, and top features for reference managers. Explore insights from customer interviews, market research, and tutorials for effective research organization.

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Organize Your Research: Key Feedback and Market Insights for Reference Managers

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  1. PERSONAL LIBRARIES WEEK 4 Customers & Users

  2. Your Feedback • Evaluate market size • Talk to more customers • Get beyond Stanford

  3. Hypotheses & Findings More info on our blog: http://factnote.com/c/e245

  4. Customer Interviews • Feedback from >60 researchers • cold calls, in-person interviews, and a web survey • both Stanford and non-Stanford • both current users and non-users Top features: easy citations, easily access PDFs, tag papers to find later, and format references for target publication >80% of respondents earn <40k in annual salary “I want it to collect & organize my PDFs” Less Attractive features: share papers with others, rate papers I’ve read

  5. Update: New Tutorials

  6. Search Volume

  7. Market Size Estimates Biomed Endnote Reference Managers E Books: • Wholesale book sales at about $24B annually • eBook segment at about $0.5B and growing at over 100% • -American Publisher’s Association • TAM: ? • 8.5M searches/year for relevant categories in Google • Google 70% search share • Suppose each “free endnote” search represents 1 in 200 users who obtain a new commercial license • Thus, 1.2M new yearly purchases • Suppose average sale price is $70 • TAM: ~$84M • 7.3M researchers • 1/3 in biomed • 20% are first author on publications • 90% of those license Endnote • Suppose average Endnote sale price is $70 • TAM: ~$30M

  8. Next Week: • More Customer interviews • 2nd Customer Survey • AdWords Value Prop Testing • Landing Page A/B Testing vs

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