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PERSONAL LIBRARIES

PERSONAL LIBRARIES . WEEK 3 VALUE PROPOSITIONS. Value Proposition Hypotheses. Problem Statement: Researchers are eager to have a tool that will help manage, share and reference their papers

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PERSONAL LIBRARIES

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  1. PERSONAL LIBRARIES WEEK 3 VALUE PROPOSITIONS

  2. Value Proposition Hypotheses • Problem Statement: Researchers are eager to have a tool that will help manage, share and reference their papers • Technology/Market: Customers enjoy the current product but cost is the prohibiting factor in purchasing a premium account • Competition: We need to displace Endnote, which currently claims 90% of the market share • Product: MVP will import, organize and cite papers

  3. Experiments • Market Research • Interviewed 10 current users and non-users from biomedical, neuroscience, psychology & legal • Surveyed 200 existing users (~5% response rate) • Product Marketing • Demoed to paper management research group • Refined messaging pitch via media training workshop • Feedback meetings with BryanStolle & Konstantin Guericke • More info on our blog: http://factnote.com/c/e245 • Includes interview notes (must have a user account to view)

  4. Key Findings • Non-users are excited about the product and generally think it will save time and reduce frustration • Biggest user adoption hurdles are energy spent learning interface & loading past papers, not price • Tools/tips, interface usability needs to be reworked • Pre-populate works cited in user’s own publications • Critical mass – users ask labs to purchase for them, increase value of sharing & collaboration features • Customers find high value in tagging and organizing papers, rivaling that of inserting citations • Providing both makes our product more valuable than Endnote • MVP will import and organize papers in an intuitive interface • Pivot Opportunities: Customer Base, Personal Prestige, Material Citations

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