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Mastering Communication Skills: Effective Messaging in Diverse Contexts

In Chapter 8 of our marketing education series, we explore the vital elements of effective communication. Reflect on your own experiences where clear messaging was essential. Understand the channels available for communication, including face-to-face conversations, emails, and social media. We delve into the significance of feedback in ensuring mutual understanding and address common barriers such as language differences and distractions. Additionally, we examine the importance of non-verbal communication skills, including recognizing gestures and body language, which vary across cultures.

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Mastering Communication Skills: Effective Messaging in Diverse Contexts

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Presentation Transcript

  1. Defining Communication Chapter 8- marketing education

  2. Think about it! • Think of a time when you had to be an effective communicator • What was the message you were communicating? • Who were you communicating to?

  3. Listening Reading VERBAL CommunicationSkills Speaking Writing

  4. Examples of Channels, or Media Face-to Face Conversations E-mails Telephone Calls Letters Text and Instant Messages Reports Online Chat and Social Networking Messages Written Memos

  5. Allows participants to clarify the message Feedback Ensures that all parties understand the meaning of the message What are some examples of feedback?

  6. Verbal(vague, unclear language) Barriers Language or dialect not familiar to the receiver Barriers also include other elements such as formulating a response, noise, and other distractions

  7. Non-verbal Communication skills • Being able to recognize and understand non-verbal queues is important to communication • Non-verbal gestures can vary between cities or countries • Non-verbal can include: body language and facial expressions

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