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Europeana Awareness Training days 7/8 February 2012, Oxford

PR-Campaign Europeana 1914-1918. Europeana Awareness Training days 7/8 February 2012, Oxford. PR-Campaign Europeana 1914-1918 in Germany. Plan: four public participation days in Frankfurt/M., Berlin, Munich, Stuttgart in March/April 2011

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Europeana Awareness Training days 7/8 February 2012, Oxford

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  1. PR-Campaign Europeana 1914-1918 Europeana Awareness Training days 7/8 February 2012, Oxford

  2. PR-Campaign Europeana 1914-1918 in Germany • Plan: • four public participation days in Frankfurt/M., Berlin, Munich, Stuttgart in March/April 2011 • extension four more days in Erfurt, Dresden, Kiel and Regensburg in June/July 2011 • Task: • create media interest in the crowdsourcing campaign • make sure that the public knows about the public participation days (aim: ~100 participants) • get media coverage of the days

  3. PR-Campaign Europeana 1914-1918 in Germany • Promotional Material • A3 Posters • Folder • Postcard

  4. PR-Campaign Europeana 1914-1918 in Germany • Promotional Material • Folder

  5. PR-Campaign Europeana 1914-1918 in Germany • Promotional Material • Folder

  6. PR-Campaign Europeana 1914-1918 in Germany • Promotional Material • Postcard with Thank you stamp

  7. PR-Campaign Europeana 1914-1918 in Germany • Promo Film • Otto & Bernard

  8. PR-Campaign Europeana 1914-1918 in Germany • How to get the media to cover? • Press launch in Berlin • Selection of officials and experts • great story • original material (something to film) • Good media opportunities

  9. PR-Campaign Europeana 1914-1918 in Germany Pre-event coverage

  10. PR-Campaign Europeana 1914-1918 in Germany Munich

  11. PR-Campaign Europeana 1914-1918 in Germany Stuttgart Munich

  12. PR-Campaign Europeana 1914-1918 in Germany Dresden

  13. PR-Campaign Europeana 1914-1918 in Germany Erfurt and Kiel

  14. PR-Campaign Europeana 1914-1918 in Germany

  15. PR-Campaign Europeana 1914-1918 in Germany • Press launch in Berlin • A3 Posters • Folder • Postcard

  16. PR-Campaign Europeana 1914-1918 • European Press Launch, Luxembourg, 27/2/2012 • Press Launch for every country • Distribution of Promo Material • Media reports before the event • - Coverage of the event

  17. PR-Campaign Europeana 1914-1918 Thank you!

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