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Messaging

Messaging. The Projects. MELaS ‘large-scale implementation’ funded by JISC Undergraduates across 6 Schools of the University SEMA support for SEP in-service programme Primary school teachers in Kenya plus SCIT consultancy UP distance education programmes

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Messaging

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  1. Messaging

  2. The Projects • MELaS • ‘large-scale implementation’ funded by JISC • Undergraduates across 6 Schools of the University • SEMA • support for SEP in-service programme • Primary school teachers in Kenya • plus SCIT consultancy • UP • distance education programmes • ACE in Special Needs Education and ACE in Education Management and a B Ed Honours in Education Law and Policy

  3. SMS Basics • Bulk discount • Broadcast from PC • VAS services

  4. PageOne from UKERNA

  5. The Technologies • mobile terminating (MT) • targeted, bulk broadcast • mobile originating (MO) • interactive • Issues: how you procure, manage and pay for them • Plus MMS

  6. projectBluetooth • Content Delivery System • Hardware • USB dongle and a computer that can use it • Software • Bespoke designed, developed and implemented open source software

  7. projectBluetooth • Fully automated • User provides objects and order in which they should be sent and the system does the rest • Create messages as part of the system

  8. projectBluetooth • Device detection • Discovery profile supplies supported services • From which we can infer suitable file formats for each device

  9. projectBluetooth • Group creation • Group management • Once set up • Any device that comes within range will be detected c.dennett@wlv.ac.uk

  10. VoiceXML aka IVR

  11. Student Reactions & Statistics • Kingston University • Acceptance of personalised, timely non-spam • Preference for “push” over “pull” • i.e. SMS, email over web and notices • Learning and Skills Development Agency • Surveys of 18-24 • Universal acceptance of SMS • Preference for ‘mobiles and games over PDAs

  12. Which would be useful: Y N room changes 51 8 help with studying 38 21 appointment reminders 49 8 library recalls 39 18 revision tips 42 15 assessment reminders 52 6 assessment marks 52 7 timetable changes assessment feedback 53 6 Ignores 1 - 3 unknowns per row 41 17

  13. How long 0 - 6 months 7 - 12 months 2 - 5 years since obtained current 15 20 15 0 - 6 months 7 - 12 months 2 - 5 years anticipate changing 14 11 9

  14. The Opportunities large-scale messaging opens up a range of pedagogic opportunities: • content • discussion • support • administration • assessment

  15. Greek on the Mobile • The Olympic Games 2004 in Athens present a situation where in the confrontation of multi languages and cultures plus the overall presence of the less spoken Greek language motivate language acquisition. • Multi-media messages (SMS and MMS messages) will be sent to the visitors' mobile phones and PDAs upon their arrival presenting simple samples of Greek dialogues.

  16. “Text messaging soap to aid revision” • SMS has been used to help GCSE exam revision • As part of its KnowitAll scheme, Knowsley Council has run an SMS-based soap opera

  17. To relieve revision stress, teenagers can keep up with the adventures of three people their own age - Kym, Jez and Abi. The three characters are in a love triangle and each day one of them sends a message which goes to all the subscribers http://news.bbc.co.uk/1/hi/education/1296942.stm April 2001 Previously on WAN2LRN ... 20 - Sat 21st April 9.45pmat k-i-a gig. rob still ugly but they rock! xcelent - rlly big NRG comin out of the band! l8r jez 21 – Sun 22nd April 10.30amk-i-a gig ws M A zin! rob is sooo sxy¿ dn't kno if i'd choose j or rob if i had the chnce! xkym 22 - Mon 23rd April 6.00pmdid u gve in rvsion tmtble? got k-i-a cd for handin in. not bad! xabi WAN2LRN

  18. Quick text quizzes

  19. Discursive Learning:

  20. SMS-moderating • “E-moderating presence online • Many online participants expect a great deal from their e-moderators. E-moderators try to encourage online participants to be self sufficient. You might find some strategies to create e-moderators ‘presence’ online ( without having to be there 24 hours a day) helpful! • Send out a personal e mail letter to all participants before the course starts, indicating how often they can expect you to visit (usually once a day). • Greet each participant by a welcome e mail on their first arrival, as well as in the conference • Ask for a personal e mail to the e-moderator as well as a message in the conference, early in the course “ …………………….And so on ……………….. (Salmon, 2004) • Now see if it works for SMS !!! • Collaborative/group-work/peer-to-peer

  21. Admin • Campus closure • Room or timetable changes • Appointments • Induction week • Library recalls (the “carrot”)

  22. Institutional SMS • Needs • up-to-date data • web-based enrolling, with student update • address books • by course, module, School, campus, year, • budget • cf. lost fee income • training, staff development • admin, lecturers, IT • student support • and buy-in • research • ethnography, pedagogy

  23. Other Institutional Issues • Accessibility • and SENDA • Usability • Quality Assurance • Monitoring, Evaluation, Validation issues • Equity • What about non-owners? • Ethics • SMS-etiquette, spam, consent, acceptance • Legal • Data Protection, privacy, harassment, harm, advertising

  24. Implementation • buy or build; bespoke or off-the-shelf • open-source or proprietary • piloting and testing • getting learners on the system • training the staff • teachers • administrators

  25. Implementation • preventing abuse • messaging in blended learning • working with student attitudes and expectations • working with other institutional systems • performance, throughput • usability

  26. Evaluation • building it in, not bolting it on • the medium and the message • listening to the opted-in and the opted-out

  27. Business Models • business cases and budgets: • Retention • Progression • Recruitment • Competition • Savings • Effectiveness

  28. Policy Support • IT • QA • HR • Learning & Teaching • how to engage with policy makers and managers

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