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Captalis Presented by Enrique Linares

Captalis Presented by Enrique Linares. Rio de Janeiro – March 2012. What is Captalis?. ✔. A Finance Lead Generation Company. Current Value Proposition: High value content. Insurance. Credit Card. Online Broker. Agencies. (…). 457 Credit Cards. 69 Car Insurances.

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Captalis Presented by Enrique Linares

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  1. Captalis Presented by Enrique Linares
  2. Rio de Janeiro – March 2012
  3. What is Captalis? ✔ A Finance Lead Generation Company
  4. Current Value Proposition: High value content Insurance Credit Card Online Broker Agencies (…) 457 Credit Cards 69 Car Insurances 102 Investment Brokers 82,150 Financial Agencies Products 329 Guides; financial advice, products explanation and recommendations 271 Financial Companies with detailed information 3,580 News related with finance products Content Prices Characteristics Benefits Comparison Tools Based on Question and Answer To solve customers doubts on each product
  5. Finance online advertising Market Size yr 2011 yr 2015 Finance $514 M 12% X 2,5 Finance $211 M * Estimation based in data from IAB, eMarketer & Google.
  6. Monetization Models
  7. Top insurance companies start online quotation(January 15th: Porto Seguro + Banco do Brasil) Some start-ups will launch online aggregators in the next 2 - 3 months (early adopters) Technology will be a commodity: In the next months brokers and more start-ups will become online aggregators. Online aggregators and insurance companies will heavily compete for Traffic: CPC will jump from 1,9 USD to 10 USD, as in more advanced countries (UK – USA) Insurance Companies will react: Connection with several aggregators involves high costs for Insurance Co. 10% of the online aggregators, the ones that have the highest traffic, will make 90% of revenues => Reduction of aggregators to the top 5. Lead generation market trends and expected evolution* * Based on previous experience in UK and USA.
  8. Captalis monthly visits Metrics
  9. Thank You! Enrique Linares Captalis CEO & Co-Founder elinares@captalis.com
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