Facebook Marketing (Undergraduate IM426 – MIS II report)

Facebook Marketing(Undergraduate IM426 – MIS II report) 991704 黃柏睿　991710 何鎮佑　991715 張育修　991718 蔡永健 991742 林子鈞　991748 林志豪　991751 張景翔　991755 李維哲 991757 胡立德　991705 劉孝賢

4 Steps to Implement a Facebook Marketing Strategy Step 1 – Set Goals • “Increase overall exposure and awareness” Set an attainable likes target. • “Create a loyal, engaged community”Make sure your costumer would choose you again next time but not the competitors. • “Establish authority and showcase your knowledge”Facebook is a perfect place to show your great work. • “Get sales” Create promotions on Facebook. Reference : http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139

4 Steps to Implement a Facebook Marketing Strategy(cont’d) Step 2 – Research • “Research your competition and watch what is working for them” • “Understand the latest techniques” Make sure you know the latest techniques on Facebook that are effective. Reference: http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139 https://www.facebook.com/AZhongCuiPiJiPai

4 Steps to Implement a Facebook Marketing Strategy(cont’d) Step III – Design the Facebook Experience “Now that you have your goals set up, work backwards from those goals to determine how you will achieve them.” • <3-1>“Set Up an Editorial Calendar” “Having a plan in place for what you will post each week will help you streamline your activity because you can schedule some of the posts, look for good content and be more regular with your posting.” Reference : http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139

“Set up an editorial calendar (for Facebook and ideally all social sites)” Reference : http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139

4 Steps to Implement a Facebook Marketing Strategy(cont’d) • <3-2>“Set Up an Activity Calendar” “The other thing you want to do is plan your activity so you don’t get sucked into the black hole of Facebook by watching too many cat videos. ” “You can schedule your daily activity, weekly activity and monthly activity by using a simple Excel spreadsheet.” Reference : http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139

“Set up an activity calendar and limit your time on social sites.”“Take some time to map out your long-term activity and marketing plan, along with an estimate of your outcomes. That way, you know what techniques you need to be learning or putting in place beforehand.” Reference : http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139

4 Steps to Implement a Facebook Marketing Strategy(cont’d) Step IV– Measure Your Progress • “Take time to look back at your progress on Facebook so you know if your marketing is working. ” • Understand how Facebook Insights work so you know which posts are working for you. ” • You can sort your posts by Engaged Users to see how many people are interacting with your content in some way (includes likes, shares, comments andlink clicks).” Reference : http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#more-40139

“Sort by Engaged Users to see which content is interesting to your community” Reference : http://www.socialmediaexaminer.com/4-ways-the-new-facebook-insights-can-grow-your-fans/

Reference : http://www.facebook.com/pages/%E9%98%BF%E6%96%8C%E9%B9%BD%E9%85%A5%E9%9B%9E/111966315544294?id=111966315544294&sk=likes

Unignorable Stats About How Social Media Influences Purchase Behavior 91% of people have gone into a store because of an online experience. 89% of consumers conduct their research using search engines. 62% of consumers end up making a purchase in-store after researching it online. 72% of consumers trust online reviews as much as personal recommendations. 78% of consumers say that the posts made by companies on social media influence their purchases. Reference : http://socialmediatoday.com/rgbsocial/1532766/unignorable-stats-about-how-social-media-influences-purchase-behaviour

Common Social Media Metrics • Vanity metrics(虛榮指標) • Page views • unique visitors • registered members • email-newsletter open rates • number of Twitter followers or Facebook Reference : http://blogs.hbr.org/cs/2012/12/why_your_social_media_metrics.html

Common Social Media Metrics (cont’d) • Vanity metrics look good but fail the "So what?" test. Before you tell your CEO you have a million Twitter followers, ask yourself, "So what?“ • A better metric is how many products you sell as a result of tweeting a link to your purchase path. Reference : http://blogs.hbr.org/cs/2012/12/why_your_social_media_metrics.html

Social media measurement standards • Dialogue rate • The biggest advantage of social networks is to built a set of real-time two-way communication platform. • A Dialogue rate=number of reactions. • Magnification • It mean the Enterprises can spend money to increased the exposure. • The social network was able to relatively low cost to get the same or better results. • magnification = number to be shared • Approval rate • According to approval rating, we can easily understand what the consumer likes and dislikes • Approval rate = number of agreements Reference : http://www.socialnetwork.tw/2012/03/社群網路測量準則/#.Ub6TDo0yRmf 991751 張景翔

Four of the most important metrics for business and store • Relevant revenue • Which refers to recurring sales in your core business. Don't count revenue from one-time or stagnant sources. • Sales volume • This can be a number like units sold or active subscriptions, something that shows whether or not enough people want to buy what you're selling. Reference : http://blogs.hbr.org/cs/2012/12/why_your_social_media_metrics.html

Four of the most important metrics for business and store (cont’d) • Customer retention • Metrics like "new customers" can hide the fact that although you may attract 1,000 new users a month, you're losing 900, which means you're not going to scale. Reference : http://blogs.hbr.org/cs/2012/12/why_your_social_media_metrics.html

Four of the most important metrics to business and store (cont’d) • Relevant growth • Too often, companies compound the stupidity of their choice of metrics by creating a metric tracking the growth of vanity metrics. • You should be looking for a traceable pattern in which the actions of your existing customers create new customers. Reference : http://blogs.hbr.org/cs/2012/12/why_your_social_media_metrics.html

Social media metrics of 阿斌

How to manage your facebook fans • Sharing is Caring • Status Updates • Engage in Discussions • Let Your Fans Write On Your Wall Too Reference: http://www.connectwisdom.com/how-to-manage-your-facebook-fans/

Facebook Marketing (Undergraduate IM426 – MIS II report)