New Zealanders’ privacy behaviours in the age of big data Privacy Forum 7 May 2014

1. New Zealanders’ privacy behaviours in the age of big dataPrivacy Forum7 May 2014 Professor Miriam Lips Victoria University of Wellington

2. Big Data will change our world

3. Stephen England-Hall Chief Executive Officer, Loyalty New Zealand Limited John Whitehead, Chair CNZM. Former Secretaryto Treasury. Former Executive Director, World Bank John Roberts Director, Relationship Management, Department of Internal Affairs James Mansell Director of Innovation, Ministry of Social Development Paul O’Connor Founder, Director and Head of Research & Development, Datamine Evelyn Wareham Manager, Integrated Data and Research, Statistics New Zealand Joshua Feast CEO and co-founder, Cogito Miriam Lips Professor of e-Government, Victoria University Schoolof Government David Wales Manager, Analytics and Insights, Performance Hub, Treasury

4. Balancing opportunities and risks Possible benefits: economic prosperity, improved social outcomes, better government, environmental gains Vs Possible risks: invasion of privacy, discrimination and exclusion of services, malicious use for criminal purposes, big brother

5. 2013 Survey research findings ‘Kiwis managing their online identity’ • New Zealanders have strong privacy values and support these through their online privacy behaviours; • People from different age groups, ethnic backgrounds, income groups and educational backgrounds demonstrate differentonline privacy behaviours • Younger generations demonstrate different online privacy behaviours and strategies to protect their online identity, e.g.: • 14% of young people up to 24 years of age don’t know why they provide personal information in online commercial transactions; • 40% of 18-24 years old use RealMe in online govt transactions; • 90% of 24-35 years old frequently change their online privacy settings • However, only 25% of the NZ population usually read and are able to understand online privacy statements

6. Personal experience with cyber-enabled crime

7. Protection of identity

8. Trust of institutions

9. Proposed principles (work-in-progress) • Reaping the benefits for all parts of New Zealand society whilst maximally protecting individuals’ digital rights: privacy-by-design as business model • The need for inclusive solutions: ease of data access, sharing and use; equal data access for all; better public understanding of available data • Data management in NZ should build trust and confidence in NZ data institutions: transparency and openness to enhance public understanding • Data users should be accountable for responsible data stewardship and exercise a duty of care

10. Proposed principles (cont.) • Reduce possible data “oil spills”: security–by-design • Individuals should have greater control over the use of their personal data (e.g. right to forget and a right to opt-out) • Informed consent should be simple and easy to understand • We should, as far as possible, promote a data environment that retains New Zealand control over our data and data settings

11. Have your say! www.nzdatafutures.org.nz Twitter: @NZDATAFUTURES, #NZDFF Full survey research report ‘Kiwis Managing their online identity’ available via the VUW e-Government Chair website: http://e-government.vuw.ac.nz/index.aspx