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This article explores the fundamental differences between qualitative and quantitative research paradigms. Qualitative research is characterized as inductive, holistic, and subjective, aiming to understand actors' perspectives within a dynamic reality. It emphasizes discovery-oriented and explanatory approaches, aligning with an anthropological worldview. In contrast, quantitative research adopts a positivistic and hypothetico-deductive framework, focusing on objective outcomes and attempts to control variables to uncover static realities. This distinction is crucial for scholars to align methodologies with research goals effectively.
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Qualitative phenomenological inductive holistic subjective/insider centered process oriented anthropological worldview relative lack of control goal: understand actor's view dynamic reality assumed; "slice of life" discovery oriented explanatory Quantitative positivistic hypothetico/deductive particularistic objective/outsider centered outcome oriented natural science worldview attempt to control variables goal: find facts & causes static reality assumed; relative constancy in life verification oriented confirmatory Research
