Writing Headlines - PowerPoint PPT Presentation

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Writing Headlines
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Writing Headlines

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  1. Writing headlines A 9-letter cheat sheet

  2. Let’s spell 
 it out H-E-A-D-L-I-N-E-S

  3. H elpful Deliver value by being helpful. Make it obvious the reward for further reading is you will gather helpful information.

  4. E motional Evoke emotion by appealing to the two most prevalent drivers of behavior: achieving pleasure and avoiding pain.

  5. A sk The question headline
 is enormously effective. Find and ask questions your 
 target market wants answered.

  6. D o’s and don’ts Education is central to 
 effective content marketing. 
 Offer “do” and “don’t” lessons 
 your audience will find valuable.

  7. L ists We’re wired to love lists. They’re great for article teasers, blog post titles, and any type of headline.

  8. I nspire Write headlines that 
 speak to readers’ desires. Inspire them and you’ll have 
 the ultimate hook.

  9. N ightmare Speak to a problem 
 that keeps readers up at night.

  10. E mpathy Earn the trust you need with headlines 
 that demonstrate you understand 
 and care about your readers.

  11. S uccess The proven approach to headline nirvana is to make a promise you’ll deliver 
 a little success package.

  12. F eldman reative www.feldmancreative.com C Turn on the power of online marketing.