1 / 12

WRITING: headlines

WRITING: headlines. Headlines. the verbal-visual connection. Verbal. captures & keeps readers with clever diction & clear details reflects the dominant photo’s content. Visual. (an entry point) uses type creatively . Headlines . the verbal-visual connection.

moral
Télécharger la présentation

WRITING: headlines

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. WRITING: headlines

  2. Headlines the verbal-visual connection Verbal • captures & keeps readers with clever • diction & clear details • reflects the dominant photo’s content Visual • (an entry point) • uses type creatively

  3. Headlines the verbal-visual connection

  4. Headlines the verbal-visual connection • Identify content • Tell something specific about the season, event, etc. • Capture the readers’ attention

  5. Headline anatomy Primary headline – The Teaser • Intrigues the reader visually and/or verbally (larger than anything else on the spread.) Secondary headline – The Teller • Provides information specific to the year & identifies the spread’s focus (subject and verb are needed.) This is smaller then the primary head.

  6. Headline Anatomy Label (avoid using these) Homecoming Reign Delay Game, field coronation come to a thundering halt primary headline Teaser secondary headline Teller • Identify content? • Tells something specific about the event? • Captures the readers’ attention?

  7. Quote for a secondary “At first, I enjoyed the light show, but when I realized that the storm would probably cancel the game & the half-time ceremony, I was depressed.” ~junior Jonah Martin ReignDelay When the first notes of the fight song were punctuated by a crash of thunder, the marching band retreated for cover under the stands. A record 1.9 inches of rain fell in less than an hour. “ We use the 30-30 Rule to insure the safety of the students and fans,” athletic director Kevin Brewster said. “When the flash to thunder count approaches 30 seconds, everyone is undercover.”

  8. Literary Devices Clever word play enhances content Alliteration Antonym, synonym, homonym Onomatopoeia Rhyme Pun

  9. Literary Devices Alliteration Homecoming fans experience Wet, Wild Washout Thunder, lightning cause Homecoming BASHtoCRASH Get a Reign Check Homecoming ceremony washes out Rhyme & Onomatopeia Homonym RealReignWreck Lightning storm destroys Homecoming Pun

  10. Editing Guidelines Refine headlines for strong appeal • Keep headlines factual; no editorializing • Use fresh, active verbs • Eliminate unnecessary words • Use a comma instead of “and” • Don’t break “grammatical go-togethers” • Use single quote marks in headlines • Write headlines in present tense • Avoid school name, initials, mascot • Maintain style consistency

  11. Assignment: Write a headline for a spreadabout the dance team. Dominant pic: The teamdressed as zombies for the Halloween football game.

  12. This PowerPoint presentation was created by Balfour Yearbooks, Dallas, Texas, for educational purposes only. It is unlawful to remove or alter the Balfour logo without the permission of Balfour Yearbooks’ Marketing Department. For more information, contact Judi Coolidge, Education Specialist at judi.coolidge@balfour.com.

More Related