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Rozenn PERRIGOT – Associate Professor IGR-IAE Rennes – University of Rennes 1

Rozenn PERRIGOT – Associate Professor IGR-IAE Rennes – University of Rennes 1. Master 2 Marketing Franchise et Commerce en Réseau Franchising and Network Management With classes in English. Rozenn PERRIGOT – Associate Professor IGR-IAE Rennes – University of Rennes 1.

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Rozenn PERRIGOT – Associate Professor IGR-IAE Rennes – University of Rennes 1

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  1. Rozenn PERRIGOT – AssociateProfessor IGR-IAE Rennes – University of Rennes 1 Master 2 Marketing Franchise et Commerce en RéseauFranchising and Network Management With classes in English

  2. Rozenn PERRIGOT – AssociateProfessor IGR-IAE Rennes – University of Rennes 1 Origins of the Master

  3. Discover of professionals expectations • Research • Contracts with the FFF • Contracts with the ANR • Contracts with the MSHB, M@rsouin, etc. • Teaching • IAE Rennes, ESC Rennes, etc. • Consulting

  4. Answers to professionals expectations • September 2008 • Creation of the Master's degree "Management des Réseaux et de la Franchise" in apprenticeship • September 2012 • Creation of the Master's degree “Franchising and Network Management“ with classes in English • March 2013 • Creation of the Center in Franchising, Retail & Service Chains

  5. Rozenn PERRIGOT – AssociateProfessor IGR-IAE Rennes – University of Rennes 1 Center in Franchising, Retail & Service Chains

  6. Center in Franchising, Retail & Service Chains • The Center in Franchising, Retail & Service Chainswaslaunched in March 2013 in collaboration with : APEF Services, Groupe Beaumanoir, KPMG Filière Franchise et Réseaux, McDonald’s Rennes, O2 Home Services et Subway Bretagne – Pays de la Loire. Avis Immobilier joined the partners of the Center this summer, 2013. • The Center in Franchising, Retail & Service Chains aims at bringing the students, the researchers and the professionals of the franchising and retail and service chains closer together around the issues of the sector and at generating synergies thanks to a global approach (several professions, disciplines and countries).

  7. Actions of the Center in FR&SC: Teaching • The students are operational as soon as they graduate • Exposition of the students to concrete issues met within franchise, retail and service chains(vision of the ground) • Write a Master thesis regarding issues proposed by the partner companies • Participate in the challenge of the Center in FR&SC • Study concrete cases • Benefit from partner companies feedback

  8. Actions of the Center in FR&SC: Research • Issues regarding the needs of the businesses • Realizationof one empirical study per yearwhose topic, defined in collaboration with the partner companies, will focus on concrete issues faced by franchise, retail and service chains • Feedback regarding the international academic events linked to franchise, retail and service chains

  9. Actions of the Center in FR&SC: Promotion • Exchanges of good practices • Organization of interaction moments between students, researchers and professionals of franchise, retail and service chains: • FR&SC days • FR&SC mornings • Website www.center-franchising-retail-service-chains.com • Newsletter

  10. Rozenn PERRIGOT – AssociateProfessor IGR-IAE Rennes – University of Rennes 1 Organization of the UE

  11. UE 1. Organizationalstructure of networks • FCA • Bruno Fermier • Someonefrom Système U • FFF • Rose-Marie Moins • IREF • Pierre-Olivier Villain • Dr. Gérard Cliquet • Dr. Rozenn Perrigot

  12. UE 2. Network Management • Network Management • Dr. Rozenn Perrigot • Franchisor/Franchisee Relationships • Dr. Lola Dada • Dr. Rozenn Perrigot

  13. UE 3. Network Marketing • Networks and Customers • Stéphane Gauthier • Network Marketing • Lucille Dauwe • Dr. RozennPerrigot

  14. UE 4. Specialized Marketing • Market Research • Someonefrom Système U • Dr. Rozenn Perrigot • Services Marketing • Dr. Rozenn Perrigot • With students of the Master MRF • Research in Franchising • Dr. Gérard Cliquet

  15. UE 5. Network Development • Network Development • Dr. Anna Watson • Stores Location • Dr. Gérard Cliquet

  16. UE 6. Network Internationalization • Franchising in foreign markets • Dr. Rozenn Perrigot • With students of the Master MRF • Network internationalization • Dr. Karine Picot-Coupey

  17. UE 7. Performance and management control in networks • Network performance • Laurence Rousselet • Network Accounting and Finance • Laurence Rousselet

  18. UE 8. Legal aspects of networks • Franchising Law • Pierre-Olivier Villain • Dr. RozennPerrigot

  19. UE 9. Internship with reportor research dissertation • Dr. Rozenn Perrigot

  20. UE 10. Master thesis • Dr. Rozenn Perrigot(and Kelly Prioux)

  21. UE 11. French Language course • For foreign students

  22. Franchising events • Events of the Center in Franchising, Retail & Service Chains • CREM Workshops “Franchise et Commerce en Réseau " • Journées Régionales de la Création et Reprise d’Entreprise (10 and 11 October 2013) • Franchise Expo Paris (23 - 26 March 2014) • International Workshop on Franchising, Retail & Service Chains (11 and 12 June 2014)

  23. Empirical approach • During the internship • For the studies of concrete cases • Within the framework of the Master thesis • And also: • Visits of companies • Practitioners' testimonies • Practitioners’ interviews

  24. Challenge of the Center inFranchising, Retail & Service Chains • Invent the way of democratizing franchising as an entrepreneurial mode

  25. Assessment • Continuous assessment (dissertation, exercises, case studies, reports // written and/or oral // individual and/or group) • 6 ECTS (European Credit Transfer and Accumulation System (ECTS)) = 150-180 hours

  26. Rozenn PERRIGOT – AssociateProfessor IGR-IAE Rennes – University of Rennes 1 Characteristics of the Master

  27. Threetargetted areas • On-field consulting • Network development • Network marketing

  28. Professionnalization • Four-months (minimum) internship required • Classes with practitionners • Testimonies of practitioners • Market research in partnership with networks

  29. Internationalization • All classes taught in English • Classes with foreign professors • Multi-cultural environment (mix of foreign and French students) • Study of franchising in different markets, and not only in France

  30. Research • Classes with professors belonging to the International Society of Franchising • Use of academic papers • Insights from research contracts • Realization of a research dissertation • Possibility for a Master thesis • Depending on the grade and the motivation, possibility for entering the PhD program

  31. Values • "Franchising is a very small world" • Network effect • Very respectful and professional behavior

  32. Award for the Master • The Master’s Degree was awarded by the magazine "Le nouvelObservateurétudiants" in the category “Pépites 2013 de la Fac”.

  33. In brief… • Since 2008, more than 75 students have followed this multi-disciplinary program of over 350 hours exclusively focused on financial, legal, managerial, marketing, strategic, etc. issues which the managers have to face in their retail and service networks. • These alumni are now occupying key positions in the on-field consulting, the development and the marketing of networks in France and overseas, in retail and service networks such as APEF Services, Réseau Peugeot, Body Minute, Bonobo, Brioche Dorée, Chocolats Roland Réauté, Daniel Moquet Signe Vos Allées, De Neuville, Easy Cash, Générale d'Optique et Grand Optical, Groupe Beaumanoir, KPMG Franchise et Réseaux, L'Orange Bleue, LIDL, Lollipops, Morgan, Party Fiesta, Pizza Sprint, SOCOO'C, The Phone House, V and B, WSI,Yves Rocher, etc.

  34. Rozenn PERRIGOT – AssociateProfessor IGR-IAE Rennes – University of Rennes 1 Other information

  35. Other information • Emails at rozenn.perrigot@univ-rennes1.fr AND perrigot.franchise@gmail.com • Subject: Master FNM – Your question • Files’ names • FNM_UE#_YOURNAME • Class materialswillbeavalaibleat www.rozenn-perrigot.com – TEACHING – FNM(P2) (password: P2_FNM)

  36. Rozenn PERRIGOT – AssociateProfessor IGR-IAE Rennes – University of Rennes 1 Master 2 Marketing Franchise et Commerce en RéseauFranchising and Network Management With classes in English

  37. Internship report • Introduction • « Mission 1 » • « Sub-mission 1.1 » • « Sub-mission 1.2 » • « Mission 2 » • « Sub-mission 2.1 » • « Sub-mission 2.2 » • … • Conclusion • Structured, analytical/critical approach, illustrated

  38. Challenge of the Center inFranchising, Retail & Service Chains • Invent the way of democratizing franchising as an entrepreneurial mode

  39. Master thesis/Research dissertation • Introduction • Literature review • Methodology • Results • Discussion • Conclusion • Empirical study (qualitative or/and quantitative)

  40. Master theses topics • Micro-franchising • Multi-franchising • Pluri-franchising • Second generation in franchising • Training in franchising • Franchisees as a couple • Participative management • Internationalization in the sector of homeservices • Generation Y in franchising • Loyalty in fast-food chains • News services in fast-food chains

  41. Rozenn PERRIGOT – AssociateProfessor IGR-IAE Rennes – University of Rennes 1 Master 2 Marketing Franchise et Commerce en RéseauFranchising and Network Management With classes in English

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