Content What is retailing Retailing in our lives Examples of successful retailers Failed retailers Sportsgirl Daimaru
What is retailing to us? To us, retailing is EVERYTHING
SOGO SPORTSGIRL ONE.99 A&W DAIMARU
SPORTSGIRL & DAIMARU
Sportsgirl specialise in providing younger women, the latest, affordable fashion forward pieces.It offers a livelier option.
Preface … • Originated from Australia in 1948 • Singapore is the 1st in Asian venture in 1994 • Sportsgirl’s attraction for Robinsons were the regular new ranges and price structure. • Sportsgirl launched first shops in Centrepoint’s Robinsons deparment store and JL specialist’s Shopping Centre in June. • 3rd larger shop at Scotts Shopping centre on July 29 ‘94. • Expansion of 5th shop in Bishan’s Junction 8 despite company’s flat profits and slow market in ’96 • Clearance sale of 30% in all 8 shops • Closure of Sportsgirl shops by ’99 • 104 stores left in Australia
. Why it failed?
Expansion of stores during financial difficultiesUnable to satisfy certain customer’s needs Apparel discounting by larger rivals such as Isetan.. Customer service Is not applied by all staffs
Expansion should be strategize with some profits and during the reviving of the economy. This will prevent stores from being closed down • target the mass market by focusing on the needs of customers • have better buying strategies • heavy turnover of in-store staff to ensure the right people were serving customers
Preface… • Launched its first overseas store in Hong Kong in 1960 • Daimaru opened its first in Singapore in 1983 • Daimaru had 3 outlets in Singapore • Daimaru left Singapore in 2003. • After Daimaru closed down in Singapore, it meant a complete withdrawal in overseas.
This was due to the weight of their accumulated losses • Pricing and also the target consumers • Strong and big competitors
They should have concentrated on a store first before spreading out to open more • Target the mass market by focusing on the needs of customers • Have better sales strategy • Revamp stores to keep them new and attractive to meet the needs of customers and local markets.