EVALUATION DETAILS

1. Central Florida Diversity Learning Series 2013Evaluation Summary ofSession 3 on May 21Using Social Media as a Cultural ResourcePresenter: Duncan Alney

2. EVALUATION DETAILS A total of 26 evaluations were turned in, 15 of which were filled out by managers and 11 of which were filled out by individual contributors or employees. A total of 28people attended the session. The first 4 questions asked participants to rate their knowledge before and after the session, on a scale from 1-5. Questions 5-8 were open-ended with room to write in responses.

3. I understand how to use different social media to connect with a variety of generations. Managers’ total improvement: 19% IC’s total improvement: 17% Based on 15 manager responses and 11 individual responses.

4. I understand the different utilization rates and interests of a variety of ethnic groups. Managers’ total improvement: 46% IC’s total improvement: 39% Based on 15 manager responses and 11 individual responses.

5. I know how to adjust and adapt the use of social media to the needs of the Employee Life Cycle. Managers’ total improvement: 77% IC’s total improvement: 35% Based on 15 manager responses and 11 individual responses.

6. I know and can give input to executives/leaders on which social media resources are best for which populations. Managers’ total improvement: 70% IC’s total improvement: 35% Based on 15 manager responses and 11 individual responses.

7. Average Rating per Question(Managers and Individuals Combined)

8. Total Percentage Improvement per Question(Managers and Individuals Combined)

9. OPEN-ENDED ANSWERS • What was your most significant learning today? • Managers: • The terms like KLOUT • Leveraging social media throughout the employee life cycle and to increase employee engagement • BIG change coming in the workplace. We need to prepare to do things differently • It’s not going away; we need to use it effectively • Variety of uses of social media • All of it. References to studies and other media sources • Understanding social media trends • How much I really did not know!

10. OPEN-ENDED ANSWERS • What was your most significant learning today? • Individual Contributors: • Various outlets • Which racial and age demographics use the various social networking sites • Stats, metrics and concepts • The power of social media • Listening to Gen X perspectives helps us bridge the gap • Keep in mind perspective • Just simply opening my eyes to the multiple platforms of social media and to be in touch with what is available • Various ways social media is interpreted based on generation

11. OPEN-ENDED ANSWERS • How will you use one or more of the tools presented today? • Managers: • To do more in depth research on social media gurus • Knowledge sharing • Set up Twitter account for incoming students to address questions • Share with my team regarding how we use social media for recruiting • Look at better ways to connect with students • Many forms with our ERGs and diverse professional associations and groups for external candidates • Share with my team the different social media types • Share back tools with team members to create a plan to use more social media with the organization • I am going to take this book to the leadership and discuss what will be the best approach

12. OPEN-ENDED ANSWERS • How will you use one or more of the tools presented today? • Individual Contributors: • Look up my KLOUT Score • More utilization • How to approach different social groups, understand the impacts, cultural and individual knowledge and growth direction • Further help our group curate more than generate content to stay up to speed • It has allowed me to think about social media differently • Will be looking into different social tools to have a better understanding

13. OPEN-ENDED ANSWERS • How will you integrate what you learned today to be more skilled in the use of Social Media as a tool of Cultural Competence? • Managers: • Conduct the research using a diverse population to get authentic content • In general, I will get more engaged • So many ways • Use social media more to reach broader audience • I’m going to take and practice it personally to potentially bring to the Provost and move some notions forward.

14. OPEN-ENDED ANSWERS • How will you integrate what you learned today to be more skilled in the use of Social Media as a tool of Cultural Competence? • Individual Contributors: • Share all resources with colleagues • May be something to consider with our internal customers. There might be an opportunity with our external customers. • Use it for more input/interaction with our DRG groups • Integrating perspective • Be aware of communicating across generations

15. OPEN-ENDED ANSWERS • Other comments: (usefulness of handouts, quality of the presenters, facilitators, food, facilities, access, insights): • Managers: • Great workshop • Putting presentation materials on web is useful • Highly engaging and entertaining • Great • Superb as always • Wonderful presentation, material and relevance. Thank you for your time and attention to detail. Superb. • Absolutely brilliant. This is truly just the tip of the iceberg. We must continue to research before the next step “takes over”. We have to be part of it

16. OPEN-ENDED ANSWERS • Other comments: (usefulness of handouts, quality of the presenters, facilitators, food, facilities, access, insights): • Individual Contributors: • Interesting facts and figures • Great presentation. Opens ideas, very eye opening • Thanks! • Thought this was a helpful session. I’ve been to other social media meetings and this by far was the best