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DAY 2 Session 6

DAY 2 Session 6 . How will I get support for my proposal? External relationships. Outcomes for participants. At the end of this session participants should be able to: Understand the importance of relationships and their management in obtaining support for their association’s proposal

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DAY 2 Session 6

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  1. DAY 2 Session 6 How will I get support for my proposal? External relationships

  2. Outcomes for participants At the end of this session participants should be able to: • Understand the importance of relationships and their management in obtaining support for their association’s proposal • Identify potential partners and collaborators for their association’s proposal

  3. Preparing for the activity In the activity you will: • Identify potential external partners for the development proposal • List what you have in common • Identify strategies for sustaining relationships • Identify communication methods and who will be responsible

  4. External relationships • Relationship building – or networking – also central to gaining support from external partners/collaborators • Good communication central to relationship building • Trust is central

  5. Elements of a successful relationship • Loyalty • Trust • Respect • Effective communication • Willingness to learn and adapt • Ability to see things from another’s point of view.

  6. Communication strategy • Identifying key organisations and individuals you will need to support your proposal • Developing strategies for maintaining and balancing disparate/diverse views across partners • Creating and maintaining communication networks • Identifying a single spokesperson, or a small number of key spokespeople and ensure that communication is frequent and informative.

  7. Collaborator or strategic partnership? • Collaborators • External organisations, bodies or individuals who might have an interest in supporting your proposal but with whom you do not have or need a formal agreement.

  8. Collaborator or strategic partnership? • Strategic partnership or alliance • A formal agreement between an association and another agency (another association, a government agency for instance). These partners would agree to work together to achieve the outcomes of the proposal. • Agreement documented and reviewed regularly.

  9. Benefits of a partnership/alliance • Pooling resources to address an issue • Enables action that might not be possible alone • More ideas and expertise lead to better strategies • Increased credibility if in a partnership • Improved learning when done in collaboration • Open up new opportunities not otherwise possible

  10. Features of a successful partnership • The purpose of the alliance is clear and agreed • The value and benefits to partners is clear • The Board is supportive and involved • The purpose is central to the mission and goals of the association and its partner – to their strategic goals. Commitment will wane if this is not the case

  11. Features of a successful partnership • Communication between partners is carefully managed and monitored • Mechanisms are in place to deal with changes in circumstances - partnership must be adaptable • Regular review of outcomes, benefits and issues

  12. Measures of success for gaining support • Key people understand what is being asked of them • Key people are engaged • Your association is committed to support the proposal • Key association personnel are willing to be involved in actively supporting the proposal within their roles and functions

  13. Identifying partners – who might you approach? • Other library &information sector associations • Library & information sector community • CONSAL – Congress of South-East Asian Libraries - • EBLIDA – European Bureau of Library, Information and Documentation Associations • SCECSAL – Standing Conference of Eastern, Central, Southern African Library and Information Associations • AfLIA – African Library and Information Association

  14. Identifying partners – who might you approach? • International library associations e.g. IFLA • Other examples • Museums, libraries, archives… • Non-government organisations in related sectors • Standards organisations • UNESCO national commission in your country

  15. Brainstorm activity • Who are potential collaborators in your country and region?

  16. Managing risks in partnerships • Poor coordination of activity • Inadequate funding • Lack of skills to complete tasks • Inappropriate partners • Lack of shared understanding with partners • Poor communication – see the section below about how to manage at an individual level when things go wrong

  17. Managing risks with corporate partners • Corporate partners might include the following: • Vendors • Publishers • Relationship management needs to observe ethical principles • Conflicts of interest should be avoided

  18. Activity • Work in association pairs, on your development proposal. • Identify potential partners or collaborators for your proposal. • For each potential collaborator/partner, list what you have in common in relation to the proposal and identify strategies for initiating and sustaining the relationship. • How will you communicate with them and who will lead the communication?

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