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Global Consumer Culture

Global Consumer Culture. Popular Culture In Global Perspective. From Subsistence to Exchange. Historically, people consumed what they produced Homes built of local materials Clothes made from locally produced materials Food mainly grown in the local area

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Global Consumer Culture

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  1. Global Consumer Culture Popular Culture In Global Perspective

  2. From Subsistence to Exchange • Historically, people consumed what they produced • Homes built of local materials • Clothes made from locally produced materials • Food mainly grown in the local area • Now most people in this country and many people elsewhere purchase what they consume

  3. Necessities Less Significant • Significant portions of the global population need not worry about necessities • Home is established, affordable • Income is sufficient to cover food, clothing • Consumption based on choice • Marketing becomes central • Markets become global and differentiated

  4. Attitudes toward Others • Stereotypes typify attitudes people have toward each other, whether based on • Gender • Class • Race, ethnicity • Arch rival near and less near • People elsewhere on this planet

  5. United States

  6. Angola

  7. Burkina Faso

  8. Brazil

  9. China

  10. Colombia

  11. European Union

  12. Somalia

  13. Electronic Media Have ChangedBehavior & Consumption • Amount of time spent • Listening to the radio, watching television, on the computer • Engaged in physical activity • Purchasing predilections • More money spent in restaurants than groceries • $600 jeans, $100,000 cars • Ratio between doing & watching • Activities we actually perform

  14. TV & Southern Hemisphere Rugby • Turned Professional • Domestic Leagues • The Super 12 • The Tri-Nations

  15. Commodification • Professional sports became big after WWII • TV has had a tremendous recent influence • US sport seen most broadly across the world: WWF • Childhood opportunities or regimentation?

  16. Popular Culture & Values • More tolerant world? • More profane world? • More politically correct world? • More profit-oriented world?

  17. Return to Fragmegration • Globalization and its effects • How are we more alike? Integrated? • How do we continue to be different? Fragmented?

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