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Global Consumer Culture

Global Consumer Culture. Kristina Heese & Katie Kissell. Cultural Selection. The media drives our choices, observations, and our desires to live in the fantasy world that marketers create Constantly searching for what is “hot” In one year and ancient the next. Product Placement.

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Global Consumer Culture

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  1. Global Consumer Culture Kristina Heese & Katie Kissell

  2. Cultural Selection The media drives our choices, observations, and our desires to live in the fantasy world that marketers create Constantly searching for what is “hot” In one year and ancient the next

  3. Product Placement • The insertion of real products in fictional movies, TV shows, books, and plays • Branded entertainment: advertisers using longer-form narrative films instead of short commercials • ESPN “The Scout presented by Craftsman at Sears”

  4. Advergaming • Online games merging with interactive advertisements • Plinking: embedding a product or service link in a video • Starstyle.com

  5. Product Placement Champ: Tide • Used to clean 200 gallons of flaming jet fuel • “Daytona 500 saved by Tide detergent, of course a sponsor saves the day.”

  6. Fun Facts During the first 4 months of 2006 mentioned or showed Apple products at least 250 times The Apprentice episodes revolve around one brand. Pontiac sold 1,000 Soltices in less than an hour after an episode that featured the car After the release of Toy Story, Etch a Sketch sales went up 4500%, Mr. Potato Head 800%, and Slinkys were able to come back into business

  7. Discussion Questions Any NASCAR fans? Do you feel that product placement interferes with your programs? Does product placement ever influence you to make a purchase? Do you ever notice product placement after the fact?

  8. Works Cited McCarthy, M. (2012, February 28). Meet product placement champ of Daytona 500: Tide. Retrieved March 2, 2012, from USA Today: http://content.usatoday.com/communities/gameon/post/2 012/02/and-the-product-placement-winner-of-daytona-500- istide-detergent-nascar-procter-38-gamble-matt- kenseth/1#.T1Q8V1Fn-fQ MoviePlacement.com: Making your Brand the Star of the Show . (n.d.). Retrieved March 3, 2012, from Movie Placement: http://www.movieplacement.com/Product_Placement_3.html

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