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Popular and Consumer Culture Goes Global

Popular and Consumer Culture Goes Global. By Sarah Krumm and Elise Houcek. The Olympics. Olympics political challenges 1916- no games due to WWI 1936- Hitler allowed only Aryan athletes U.S. athlete Jesse Owens first African American 1940-1944- no games due to WWII. THE Olympics.

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Popular and Consumer Culture Goes Global

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  1. Popular and Consumer Culture Goes Global By Sarah Krumm and Elise Houcek

  2. The Olympics • Olympics political challenges • 1916- no games due to WWI • 1936- Hitler allowed only Aryan athletes • U.S. athlete Jesse Owens first African American • 1940-1944- no games due to WWII

  3. THE Olympics • Olympics political challenges • 1972- The Munich games in Germany • Eight Palestinian terrorists took Israeli athletes and coaches hostage. • 1996- Games in Atlanta • Centennial Olympic Park Bombing • Olympics changed culture • Brings countries together • Huge economic effect • Increase nationalism • Increases world trade • Cultural diffusion

  4. Bollywood • Hindu-language film industry based in Mumbai • World’s movie capital • In the 2000s Bollywood began influencing musicals in the Western World • Bollywood music and movies became popular • Slumdog Millionaire • http://www.youtube.com/watch?v=vRC4QrUwo9o

  5. Bollywood • Effect on United States • Film featuring Snoop Dog in 2008 • Created a song • He helped put the film and music on the map in the United States • Bollywood • Spread Indian culture • Brings cultural awareness to the rest of the world • After Bollywood films spread to America, so did the culture

  6. Origins of the World Cup • Founded 1904 • 1908 Summer Olympics in London • FA, amateur players only • “The First World Cup”-Sir Thomas Lipton • 1920 Summer Olympics in 1920 • Egypt and 13 European teams-Belgium won • May 28, 1928-FIFA congress in Amsterdam • Uruguay hosted inaugural World Cup tournament

  7. progression • LA 1932 Summer Olympics did not include soccer-unpopular • Difficulties-intercontinental travel and war-’42 and ’46 cancelled due to WWII • Expansion to 32 teams in 1998-more teams from Africa, Asia, and N America • http://www.youtube.com/watch?v=DIlXITKRZSw 1932 Summer Olympics-Las Angeles

  8. Economic Effects • From 1984 to 1996, sponsorship risen from $2,000 to $16,000 • Investments-US (65%), Germany (63%), S Africa(80%) • 1994 US World Cup-profit 623 million directly to metropolitan economy • Super Bowl-182 million • Fifteen percent increase hotels and food and beverages

  9. Consumer Culture goes Global discussion questions • What effect did the Olympics have on different countries? What did it bring out in people? • Why does the World Cup help increase the economy? • How did Bollywood help spread the Indian culture?

  10. Works Cited • http://history1900s.about.com/od/fadsfashion/a/olympics1980.htm • http://uspolitics.about.com/od/politicaljunkies/a/olympics.htm • http://www.google.com/imgres?q=centennial+park+atlanta+bombing&um=1&hl=en&safe=active&sa=N&biw=1024&bih=597&tbm=isch&tbnid=mGd1frqnHodIOM:&imgrefurl=http://www.la84foundation.org/6oic/primer_USgames.htm&docid=L1Uc_Iacf1LLZM&imgurl=http://www.la84foundation.org/6oic/OlympicPrimer/CitiesGraphics/96Atlanta.gif&w=334&h=273&ei=XRmxT96tK4jK6gGo4fGqCQ&zoom=1&iact=hc&vpx=729&vpy=258&dur=1391&hovh=203&hovw=248&tx=107&ty=178&sig=102055205238683802926&page=2&tbnh=133&tbnw=180&start=15&ndsp=20&ved=1t:429,r:4,s:15,i:117&surl=1 • http://www.cgspice.com/entertainment/69-saavn-bollywood-spread-on-worldwide-.html • http://www.cnn.com/US/9607/27/olympic.bomb.main/ • http://en.wikipedia.org/wiki/FIFA_World_Cup

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