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Social Business

Social Business. Brice Lecouédic Camille Bessou François de Bonneville Jean- vincent Vaury. The global plastic pollution issue. The global consumption of plastic A world of plastic. Simple Figures : In 2010, 250 million tons of plastic was produced An 9% growth each year since 1973

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Social Business

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  1. Social Business Brice Lecouédic Camille Bessou François de Bonneville Jean-vincentVaury

  2. The global plastic pollution issue

  3. The global consumption of plasticA world of plastic • Simple Figures : • In 2010, 250 million tons of plastic was produced • An 9% growth each year since 1973 • This means 8 tons of plastic is produced every second • However, production of plastic represents 4-6% of oil consumption throughout the world…

  4. The global consumption of plasticA world of plastic

  5. The global consumption of plasticA world of plastic • Why do we need so much plastic ? It was not used much before the mid 50s. • Extremely convenient and has thousands of uses adapted to our consumer life • Plastic items live longer (less production cycle). • Plastic has strong isolating attributes and saves lots of energy. • Plastic items require often half the energy to produce as would items made out of traditional raw materials.

  6. The global consumption of plasticPlastic consumptionaround the world • In NorthAmerica and in Western Europe, eachperson consumes a 100 kilos of plastic eachyear. By 2015, itshouldbe140 kilos. (40% rise) • In emerging countries of Asia (China / India), eachinhabitant consumes 20 kilos of plastic eachyearand by 2015, 36 kilos (75% rise) • Plasticisveryuseful and even essential in ourdaytodaylives. • Howeverrecyclingseemsessential in ordertopreventourworld of becomingan open air garbage.

  7. Plastic : what do we recycle?Why recycle ? • Every ton of recycled plastic saves up to 600-800 kilos of crudeoil. • Visual pollution : http://www.youtube.com/watch?v=jSD21zp89zM&feature=player_embedded • Plastic survive hundreds of years in the wild (1000 years for a plastic fork)…Howeveritcanberecycled 5000 times.

  8. Plastic : what do we recycle?Recycling plastic • Not all plastic items canberecycled , a sorting has to be made :

  9. Plastic : what do we recycle?What is the situation around the world ? • Developed countries are starting to feel the need to protect the environment and their future growth by recycling. (pro-recycling campaigns and setting up of recycling systems) • But numerous efforts have to be made to change habits. http://www.youtube.com/watch?v=tK825QV-nZ0&feature=relmfu • In developing countries such as India and China, the priority is clearly not environmental issues. Even if local efforts are made, most trash is piled in huge open air dumpsters.

  10. Plastic : what do we recycle? • Recycling efforts vary tremendously even among rich countries : • In developing countries there are no substantial efforts made, or very few in rich cities (Shanghai)

  11. Environmental impact of plastic consumption

  12. Environmental impact of non-recycled plasticThe great pacific garbage patch

  13. Environmental impact of non-recycled plasticThe great pacific garbage patch

  14. Environmental impact of non-recycled plasticThe great pacific garbage patch • The size of foul field of Trash is 2 times the size of Texas. (controversial) • A "plastic soup" where the plastic is distributed throughout the water column. • 1/5th of junk trapped in the “garbage patch” comes from ship dumping and the rest of the trash comes from human land trash. • 90% of the trash in the ocean dump is from plastic, which is not bio-degradable.

  15. Environmental impact of non-recycled plastic bagsPlastic bags facts • 500 to 1000 billion bags produced every year • About 1 million plastic bags are used every minute • 1% to 3% is recycled Where the remaining 98% ends up?

  16. Environmental impact of non-recycled plastic bagsPlastic bags and animals

  17. Environmental impact of non-recycled plastic bagsPlastic bags and animals • Reminder : 500 to 1000 billion bags produced every year Each year, the non-recyled part kills : • 100,000 mammals and birds • Millions of fishes

  18. Environmental impact of non-recycled plastic bagsPlastic and animals – Chris Jordan and the Midway Project

  19. Initiated actions against global plastic pollution crisisGovernment actions • Ban plastic bags (Bangladesh, Italy) • Tax on plastics (Ireland) • Charge for bags (Taiwan, France, Italy, USA) • Prohibit thin plastic bags (China)

  20. Initiated actions against global plastic pollution crisisIn association with firms

  21. Our Social Business Proposition

  22. Focus : Context in India

  23. Context in India • We decided to set up our recycling business in Mumbai, India. The richest city of the country with over 14 million inhabitant. But a land of contrast that is considerably damaged by plastic trash and where over. • Half of its population lives in giant slums like Dharavi. • An open air dumpster : • Each day Mumbai produces 11000 tons of garbage. • Half of it is not collected and remains in the street. • Therefore, the poor have found a way to make small earnings by selling plastic garbage by the kilo to recyclers

  24. Context in India • An organized system : • Traditionally children collect the plastic in the streets • Men collect it in the dumpsters • Women sort out the garbage in small recycling workshops • They usually work 10 hours a day and sell 1 kilo of plastic for 5 roupies (5 cents) • In a day one can hope make 100 roupies(1 dollar)… • But it has its utility : http://www.youtube.com/watch?v=QtHi6ewEiD8

  25. Context in India • With millions of people making less then 2 dollars a day offering work and low cost goods seems a reasonable ambition. Why making shoes out of plastic ? • In the world 300 million children don’t have shoes : • Going barefoot is a vector of diseases (infectious, tetanus…) • Unables, for example, a person to enter a school or a public place • Simple respect of human dignity

  26. Social businesses already implemented that inspired us • Conserve India: Fashion against poverty: http://www.conserveindia.org/ • Tom shoes: http://www.toms.com/

  27. Conserve India: Fighting poverty through fashion • Born of a desire to reduce India's rubbish mountain, improve energy efficiency, and help some of Delhi's poorest out of the city's slums. Conserve India achieves all this by turning plastic bags into high fashion. • Founded in 1998 by Shalabh and Anita Ahuja, an indian couple, Conserve is a NGO that employs 300 people. • They are selling their products in France, England,Netherlands, Italy, Spain and the United States. • No official stores, revending in fashion mall, like Galleries Lafayettes, Harrods…

  28. Conserve’s catalogue • Women Bags • Men Bags

  29. Toms Shoes • TOMS Shoes was founded on a simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One.. • The TOMS mission of giving shoes has attracted other brands, resulting in unique and successful collaborations. Ralph Lauren sold co-branded Polo Rugby TOMS, giving a matched pair with every pair sold. Element Skateboards has issued limited edition TOMS + Element shoes as well as a One for One skateboard. With every skateboard purchased, one will be given to a child at the Indigo Skate Camp in Durban, South Africa.

  30. Why TOMS is giving shoes? • Many children in developing countries grow up barefoot. Whether at play, doing chores or going to school, these children are at risk. • Growing Up Barefoot. In many developing countries, children must walk barefoot for miles to school, clean water and medical help.

  31. Why TOMS is giving shoes? • Injury and Disease. Hundreds of millions of children are at risk of injury, infection, and soil-transmitted diseases that most can’t afford to prevent and treat. • Education and Opportunity. Children who are healthy are more likely to be successful students, and access to education is a critical determinant of long-term success. • A Better Tomorrow. A village of healthy, educated children have a better chance of improving the future of their entire community.

  32. Shoes For Everyone Our Social Business 1. Presentation

  33. Concept of Shoes For Everyone • Create a business that buys plastic refuses and recycle it into cheap basic shoes for the bottom of the pyramid (Indian market). • 1 plastic KG = 1 pair of shoes Or • 1 Kg plastic = 16 rupees =0,35 CAD(4 times more than the average price)

  34. Our mission • Help the bottom of the pyramid have access to primary clothing (shoes) • Help communities to deal with environmental issues.

  35. Our value chain Steps to collect plastic and recycle it into shoes • 1. Collecting plastic (prices paid by kilos to anyone that bring plastic refuses) • 2. Plastic sorting (separate the transformable one and burnable one) • 3. Use the burnable plastic for to fuel our own fabric • 4. Recycle the transformable one into shoes (jelly sandals)

  36. Concept of Shoes for everyone Population is collecting plastics Option 2: Each kg is bought 16 rupees (4 times the average price) Option 1: 1 plastic kg = 1 pair of shoes Plastic is sorted. Plastic is sorted. Bags and burnable plastics are used to provide energy Bottles and other non-burnable plastics are used to supply the shoes machine Sell very cheap shoes for the Indian market, the bottom of the pyramid.

  37. How shoes are produced? Collecting Sorting Washing and riding of waste Drying Sorted by color Cut and chop to fit in the machine Melt and mold Final product

  38. Risks that need to be addressed • Hard to communicate: Many languages are spoken in India, some of them proper to villages or provinces=> Fire local employees to be well understood. • Infections: Make sure plastic are collected in good conditions => Inform population and employees of the precautions that need to be taken and the dangers of infections and diseases caused by wound. • Expensive shoes: Having the cheapest shoes for allowing everyone to purchase it => Make sure the shoes are less expensive than one day of work.

  39. Shoes For Everyone Our Social Business 2. Financial Aspects

  40. Start-up Capital • 5 Years Industrial Shed Rental: 40 000$ • Industrial Equipments: 100 000$ • Reserve Account: 10 0000$ • TOTAL: 150 000$

  41. How to Fund it? • Loan: 100 000$ • Initial Capital: 30 000$ • Indian Government Support*: 10 000$ *based on Conserve India Support • Fund Raising: 10 000$

  42. Financial Strategy • Buy Plastic 4x Higher than the Market’s Price. Plastic Purchase = 0,07x4 = 0,28 $/kg • Sell Shoes 4x Higher than the Plastic’s kg Price. Shoes Price = 4x0,28 = 1,12$ i.e. 50 Rs • Get a GOP/unit comprised between 0,5 and 1. GOP/unit = 1,12-0,28 = 0,84$

  43. Sales Target over 3 years • Year 1: 30 000 GOP = 30 000x0,84 = 25 200$ • Year 2: 42 000 GOP = 42 000x0,84 = 35 280$ • Year 3: 48 000 GOP = 48 000x0,84 = 40 320$ + 40 % + 15 %

  44. Charges • Hired Labor Charges: 15 000$ • 10 Unskilled Employees: 5 500$ (1,5$/hour) • 10 Factory Workers: 7 300$ (2$/hour) • 4 Founders: 2 200$ (1,5$/hour) • Annual Depreciation Charge*: 11 592 $ *Based on a 10 Year Refund at a 3% Interest Rate. • Other Fees (Electricity, Marketing…): 4 000$ TOTAL Charges: 30 592$

  45. Net Operating IncomeYear 1-2 • Year 1: -5 392$ NOI = 25 200-30 592 = -5 392$ • Year 2: +1 238$ NOI = 35 280-34 042 = +1 238$  Reserve Account 10 000-5 392 = 4 608$ 2 Unskilled Employees 1 Factory Worker 40% Other Fees

  46. Net Operating IncomeYear 3 • Year 3: +1 438$ NOI = 40 320-38 882 = +1 438$ 5 Unskilled Employees 15% Other Fees 5% Revenues

  47. Long-Term Strategy • Reach at least a 10% Sales Growth/year. Sell 100 000 Shoes In Year 10. • Create Employment. Employ 50 Workers by Year 10. • Diversify the Production. Develop Handbags.

  48. Risk Management • Only “Selling Free Shoes” means Going Bankrupt? • Free shoes only available with 2 Kg of Plastic. • Why Choosing Us? • Be better paid or…..Get Shoes of good quality. • Optimistic Sales Forecast? • 10% Growth + More Populated than China in 2025. • No Place for Innovation? • Most of the Clothes are made in Plastics.

  49. Sources

  50. Sources • http://advocacy.britannica.com/ • http://news.nationalgeographic.com/ • http://www.noplasticbags.org.au/ • http://www.tomsshoes.ca/ • http://www.conserveindia.org/ • http://www.cnmachinerycorp.fr/recycle-machine.html

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