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Social Attribution

Social Attribution. The missing link for mobile. Social & Mobile. Incredible Growth. Social & Mobile. Measuring Social Engagement. Access to 25 Billion social connections 100 billion Bit.ly Links since Jan. 2011 500 million Tweets per day. Source: Comscore, Twitter. Social & Mobile.

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Social Attribution

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  1. Social Attribution The missing link for mobile

  2. Social & Mobile Incredible Growth

  3. Social & Mobile Measuring Social Engagement • Access to 25 Billion • social connections • 100 billion Bit.ly Links since Jan. 2011 • 500 million Tweets per day Source: Comscore, Twitter

  4. Social & Mobile The distributed User Profile USER GENERATED ENTROPY SOCIAL NETWORKS AND AUDIENCES Consolidated social media channels SHOPPING BUSINESS ENTERTAINMENT AUTO NEWS TRAVEL LOCAL TECH

  5. Social Intent Graph The Elusive Audience Search terms relevant to your brand Apps & Sites relevant to your brand Peoplerelevant to your brand

  6. Social Intent Graph Usersv. Channels The Elusive Audience Search terms relevant to your brand Apps & Sites relevant to your brand Peoplerelevant to your brand

  7. Social Intent Graph Conversation Cloud Signal to Noise ratio Amplification

  8. Intent Mayor of 40+ shops downtown on 4sq. Deals and discounts everywhere! 1hr ago via Slices Eco-friendly Shopper Deal Seeker Tap Personalized Creative Based On Intent

  9. Social + Rich Media Targeted Messaging I wish more retailers and shops had eco friendly clothing : / 1hr ago via Echofon Intent Personalized messaging Biking with @Sheri219 to the mall, for exercise and to shop a lil’ bit! 2hrs ago via Tweetcaster

  10. Social Attribution The 4 W’s of Social Where the user was Location When did they engage Daypart Why they engaged Intent Who engaged Audience

  11. Social Attribution Measuring Interactions

  12. Social Attribution Metric Measuring ROI Cost per User Engagement

  13. Social Attribution Measuring Social Engagement ENDEMIC CHANNELS AND BEHAVIOR I just checked in at Clarkdale Mall (103 Parkdale Ave. NY) 2hrs ago via Foursquare I just checked in at Winners (25Rosvalley S. NY) 2hrs ago via Foursquare www.peta.com http://bit.ly/11Jods1 www.groupon.com http://bit.ly/51Joxff I wish more retailers and shops had eco friendly clothing : / 1hr ago via Echofon In serious need of some discount shopping! 1hr ago via Echofon

  14. Social Attribution Q & A The missing link for mobile Dilshan Kathriarachchi@shanwhiz Addictive Mobility . @addictivelabs

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