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Maximizing Social Media for Government: Strategies and Implementation

Learn how to leverage social networking tools for government operations, citizen engagement, and public information dissemination. Explore platforms like Facebook, Twitter, and YouTube to enhance transparency, communication, and outreach. Discover practical tips on starting and managing social media presence effectively.

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Maximizing Social Media for Government: Strategies and Implementation

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  1. Utilizing Social Networking Getting the most out of social media tools

  2. What is Social Media

  3. Facebook • Twitter • Youtube • Flickr • Linkedin • Blogs, vlogs • QR Codes • RSS Feeds • Wikis • Podcasts • Foursquare • Virtual worlds • Collaboration sites (Ning) • Bookmark sharing sites • and hundreds more….

  4. Why does it matter?

  5. What can it do for government? • Interaction with customers • Timely information to customers • Provide options • Easy to use on the go • Key part of public information/marketing plans • Improve transparency • Affordable!

  6. How do you get started? • What is your goal/strategy • How big do you start • Get your names! • Who maintains • What’s already out there • Create policies • Who will have access if blocked • Make sure your attorney’s know • Follow public records laws

  7. Examples from the City of Mesa • RSS Feeds- 31 • Facebook - 18 • Twitter - 21 • YouTube – 3 • Flickr – 5 • Blogs – 2 • QR Codes/Microsoft Tags Civic Engagement: UserVoice for iMesa program

  8. How can you use social media? • At your agency • Getting info out about current budget and budget issues • Tweeting from budget hearings on major decisions and discussions, • Let people know when new info is available or when changes will be happening (new fees, etc.) • Finding ways to explain government finance to constituents • Follow other agencies and groups

  9. How can you use social media? • On your own • Follow what your agency is saying/doing • Networking with your peers • Use it for information/promotion in any personal endeavors (business, groups, family) • Stay on top of what is happening!

  10. Jessie Brodersen Web Specialist City of Mesa jessica.brodersen@mesaaz.gov 480-458-0612

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