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Your reputation is shaped and grown by the choices you make over time.

Call it brand equity, issue expertise, or reputation. It is the sum of earned and perceived credibility an organization holds around a set of issues. Your reputation is shaped and grown by the choices you make over time.

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Your reputation is shaped and grown by the choices you make over time.

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  1. Call it brand equity, issue expertise, or reputation. It is the sum of earned and perceived credibility an organization holds around a set of issues. • Your reputation is shaped and grown by the choices you make over time. • The ultimate goal is to make communication decisions that are clearly aligned to your mission and consistent over time. • Clarity and consistency are key, and knowing when to say no plays a big role, too.

  2. 86% Percentage of survey respondents who agree that when foundations communicate about an issue it helps their grantees work more boldly.

  3. 49% Percentage of survey respondents who feel that communications always or often helps to ensure that “progress made in program areas ‘sticks’ and leads to lasting change.”

  4. 75% Percentage of survey respondents who agree that “without effective communications we could not raise the support we need (such as funding, partners, and good will).”

  5. 68% Percentage of Fortune 500 CEOs who have absolutely no presence on social media.

  6. “If we don’t tell our own story, someone else will, and they will get it wrong.” Communication LeaderPrivate Foundation

  7. “When our president and CEO was hired, she visited foundations of a similar asset size to find out, ‘If you could do it all over again, what would you do differently?’ The consistent message was, ‘Get communication right from the get-go. Tell your own story lest someone else tell it for you.’” Communication LeaderPrivate Foundation

  8. “We communicate because we want to get others excited about the work we are doing. We want public sector players to take notice, and we want to be seen as thought leaders in our issue areas.” Executive Leader Private Foundation

  9. How do you earnyour reputation?

  10. What factors impact your reputation?

  11. Who are the most important audiences to determine what your reputation is?

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