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TV Time… Helping WIC Families Make Better Choices. Vignette 11. “TV Zombies.” TRT 1:15. Network Programming. Hundreds of channels Video DVD Pay-Per-View. 98% of all US homes have at least one TV.
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Vignette 11 “TV Zombies.” TRT 1:15
Network Programming Hundreds of channels Video DVD Pay-Per-View
98% of all US homes have at least one TV. TV is the #1 source of news and understanding about current events for the nation’s children. TeleVision
TV Videos DVDs
The first thing you do when you enter the room is turn on the TV. You eat all your meals in front of the TV. There are as many TVsin your home as people. You know you may be watching too much TV if…
You know you may be watchingtoo much TV if… • You’re watching a show you don’t like when you realize it’s a repeat and you didn’t like it the FIRST time either. • You know the theme songs to all the shows in prime time.
You know you may be watchingtoo much TV if… • The number of shows you absolutely cannot miss is equal to or greater than the number of days in the week. • The clerk at the video store knows you on a first name basis. • Your cable goes out and you have the cable company on speed dial.
You know you may be watchingtoo much TV when… • The hall closet is dedicated not to coats and hats but to DVDs, videotapes and video games. • The last thing you do at night before closing your eyes is turn off the TV.
How much? • On average, children 2–11 watch 23 hrs/wk (teens 22 hrs), not including videos and playing video games. • Children average more than 4 hours/day. • American children 2–17 spend up to 1/3 of their waking hours in front of the TV. • 20% of 9 year olds watch 6 hours per day!
When did this start? 1980’s • Working class, middle class and affluent shared one inclination…the willingness to use television as the predominant personal leisure time activity.
TV as a Babysitter • VCR • Cable • Satellite
Television Over the Years 1984 1990 1993 1998 AAP suggested that TV has potential to increase violent behavior and may contribute to obesity. Cautions parents to limit the time watching TV and monitor viewing choices. AAP reaches same conclusion about TV viewing in children and makes similar suggestions to parents. Most childrenin the US spend more time watching TV than any other activity besides sleeping. Children spend an average of 900 hours per year in school and an average of 1500 hours watching TV (21–23 hours per week).
Television Overthe Years 2000 and Beyond… • Children continue to watch more and more television. • They also have DVDs, video games and computer use added to their recreational screen time.
Current Recommendationsfrom the AmericanAcademy of Pediatrics < 2 years old: none > 2 years old: no morethan 2 hours per day
What TV doesto our brains… • TV viewing slows the brain’s alpha waves so you feel relaxed and passive – which explains why the longer you watch, the harder it is to stop. • The longer a child watches the more difficult they are to distract.
What TV does to our brains… • TV viewing is negatively related to children’s academic achievement (less homework/reading). • Amount of time spent in front of the TV relates to how well children do on standardized tests.
What TV does to our brains… • Children’s reading skills are not developed while watching TV. • Children who don’t play with friends don’t learn the social skills needed for classroom interaction.
What TV does to our bodies… • Overweight in children has almost doubled in the past decade. • Research shows strong link between overweight in children and TV viewing.
What TV does to our bodies… • Study at Johns Hopkins — children who watched TV 4+ hours were significantly heavier than children who watched 2 or less. • Stanford study — children who were involved in a one-year curriculum to decrease TV viewing gained significantly less body fat than control (did not suggest other activities just decrease video games, videos and TV viewing).
What Are Our Children Watching? 90% of the shows children watchare NOT designedfor children.
What Are Our Children Watching? Children learn behavior by mimicking whatis on TV.
What Are Our Children Watching? There has been a significant increase in commercials and promotions aired by broadcast networks.
If advertisers are successful we will… • Food producers and the fast food industry… eatmore. • Video and TV industry… watchmore.
A Fast Food Restaurant
Show Me the Money PepsiCo $1,263,000,000 McDonald’s $1,025,000,000 Coca-Cola Company $ 770,000,000 General Mills $ 598,000,000 Kellogg Company $ 448,000,000 Hershey Foods Corp. $ 433,000,000 CDC’s Division of Nutr/PA $ 2,100,000 5 a Day Communications $ 1,000,000
$12 Billion per year spenton marketing to children —much of that is on television ads.
10,000 food ads per year 95% for candy/fast food/soft drinks and sugar sweetened cereal TV Messages Mom Messages3 X 365 = 1095
Fast Food Advertising Techniques • Movie Tie-In
Fast Food Advertising Techniques • Toy Tie-In
Simple Solutions to Help Turn Off the TV • Get the TV out of the bedroom.
Simple Solutions to Help Turn Off the TV • Agree on a media budget.
Simple Solutions to Help Turn Off the TV • Set clear limits.
Fun Family Stuff To Do! • go for a walk • visit the park • ride bikes Simple Solutions to Help Turn Off the TV • Make a list of things you could do instead of watching TV.
