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Marketing Information Services and Outreach

Marketing Information Services and Outreach. Jessica Bland, Otsuka America Pharmaceuticals Blanca Chou, Otsuka America Pharmaceuticals Fran Mozloom Goodling, Shire Pharmaceuticals Rob Haran, Shire Pharmaceuticals Mindy Robinson-Paquette, sanofi-aventis (Moderator).

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Marketing Information Services and Outreach

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  1. Marketing Information Services and Outreach Jessica Bland, Otsuka America Pharmaceuticals Blanca Chou, Otsuka America Pharmaceuticals Fran Mozloom Goodling, Shire Pharmaceuticals Rob Haran, Shire Pharmaceuticals Mindy Robinson-Paquette, sanofi-aventis (Moderator)

  2. Small Marketing Programs with Large ROI Blanca Chou, M.L.S. Sr. Manager, Information Resource Center Jessica Bland, M.L.S. Information Specialist

  3. Agenda Overview of Otsuka and the Information Resource Center (IRC) General Purpose/Goal for marketing your services IRC’s Goals IRC Initiatives How we measure progress or success Tips Conclusion

  4. Additional Questions? Blanca Chou blanca.chou@otsuka-us.com

  5. Marketing Ourselves, Our Expertise, and Our Services Mindy Robinson-Paquette, MLIS Senior Information Specialist

  6. What Exactly Are We Marketing, and Why? To quote Winnie the Pooh: “You can’t stay in your corner of the forest waiting for others to come to you. You have to go to them sometimes.”

  7. Who Are We? Curiosity – Lifelong learners, ongoing need to be relevant in our companies as they evolve Innovation – Creative problem solvers, with experience and innate ability to “connect the dots” when seeking information Enthusiasm – Seize and leverage change to create opportunities out of challenges = Passion for what we do

  8. Where Are Our Customers? Moving from print to virtual resources Small to nonexistent physical Library Need to promote ourselves as indispensable resources to our employers Establish, renew, strengthen relationships with customers, creating demand for our expertise

  9. How to Follow Up As Convener of the Library Marketing SIG (Special Interest Group) of the Medical Library Assn., Mindy invites you to join the SIG’s discussion list. http://library-marketing-sig.mlanet.org/mailman/listinfo/librarymarketing_library-marketing-sig.mlanet.org Watch for a new Caplits column on Marketing and Outreach Tips!

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